Global GTM Product Owner: Salesforce & Analytics

Cengage Group; United States; Remote; USD 89,000 - 115,000; Full time

Job summary

Cengage Group is seeking a Business Product Owner to lead the strategy, design, and optimization of sales tools, processes, and analytics that power our global GTM organization. This role bridges business needs with technology to improve sales effectiveness and accelerate revenue growth.

The BPO owns the GTM roadmap for systems such as Salesforce and Gong, partners with Sales, Marketing Operations, and Revenue Operations, and drives data governance, reporting, and end-to-end sales processes from

Qualifications

• 10+ years of experience in Business Product Ownership or Revenue Operations.
• Proven ability to own and deliver product roadmaps in GTM or CRM environments.
• Strong understanding of end-to-end sales processes from lead to renewal.
• Experience building Salesforce reports and dashboards to drive insights.

Responsibilities

• Evaluate sales tools and capabilities; implement improvements to increase Salesforce effectiveness across regions.
• Own GTM systems (Salesforce, Gong) and partner with technical teams to deliver scalable solutions.
• Lead optimization and administration of the GTM tech stack, driving automation and global consistency.
• Stay ahead of Salesforce and productivity tool trends to improve funnel conversion.
• Design and implement end-to-end sales processes from lead through renewal.
• Define and track key funnel and sales performance metrics and ensure data accuracy.
• Oversee CRM governance, audits, enhancements, and data standards.
• Collaborate with Sales, Marketing Operations, and Revenue Operations to align processes and data flows.
• Deliver actionable insights and reporting to global sales leadership.

Skills

Stakeholder management

Cross-functional leadership

Communication

Data-driven decision making

Salesforce reporting & dashboards

Education

Bachelor's degree in Business, Marketing, Technology, or related field

Tools

Salesforce

Gong

Marketing automation platforms

Job description

Cengage Group is seeking a Business Product Owner to lead the strategy, design, and optimization of sales tools, processes, and analytics that power our global GTM organization. This role bridges business needs with technology to improve sales effectiveness and accelerate revenue growth.

The BPO owns the GTM roadmap for systems such as Salesforce and Gong, partners with Sales, Marketing Operations, and Revenue Operations, and drives data governance, reporting, and end-to-end sales processes from