GTM Data Architect & Salesforce Lead

getbasis.ai; Northern, New York (KY, NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health & Wellness benefits

Unlimited PTO

Office meals & stipends

401(k) retirement plan

Commuter benefits

Job summary

Basis is seeking a GTM Data and Systems Lead to shape the data foundation for our growing go‑to‑market organization. You will own the GTM data model, administer Salesforce, and build reliable integrations across Salesforce, Outreach, Gong, and other tools.

You will start hands-on and eventually lead the GTM Data and Systems function. You will translate business requirements into scalable data models, metrics, and reporting, ensuring consistency across platforms.

Qualifications

• Experience owning GTM systems or data architecture at a growing B2B company, with systems you've built and maintained in production.
• Deep Salesforce administration skills, including relational modeling, flows, validation rules, permissions, and change management.
• Strong SQL and hands-on coding in Python or TypeScript/JavaScript. You can build and debug integrations beyond native connectors.
• Experience translating business questions into data models, metric definitions, and reporting that stays consistent across tools.
• Sound engineering judgment about testing, monitoring, access controls, and safe migrations. You can explain a trade-off and carry the work through to adoption.

Responsibilities

• Build the GTM data model: Define accounts, people, opportunities, products, and their relationships across the customer lifecycle. Support multiple buying groups, sales motions, and expansion paths without losing history.
• Make metrics consistent: Build the semantic layer: shared definitions and calculation logic for pipeline, conversion, revenue, and customer health. Partner with RevOps and Finance on definitions, then deliver reporting people can trace to source records.
• Give agents reliable context: Define the GTM ontology: business entities, relationships, and rules that explain what the data means. Make that context available through documented, permission‑aware interfaces that people and agents can use.
• Own Salesforce and connected systems: Manage objects, fields, flows, permissions, and data quality. Own configuration, troubleshooting, user onboarding, and tested releases across the GTM stack.
• Keep integrations reliable: Build and maintain APIs, webhooks, and bidirectional syncs across Salesforce, Outreach, Gong, Clay, and other GTM tools. Define which system controls each field. Handle retries, duplicate events, conflicts, and recovery without overwriting valid data.
• Capture events and signals: Build sensors for customer activity and buying signals. Preserve identity, source, timing, and outcomes so teams can distinguish attempted activity from engagement and measure what moves accounts forward.
• Build agents that improve the systems: Automate data‑quality checks, sync monitoring, and investigation of broken workflows. Build agents that propose and implement tested improvements within approved permissions, with clear escalation for changes that need human judgment.
• Build for the next stage: Own the technical roadmap with AI Ops and RevOps. Make build‑versus‑buy decisions, document the system, and develop the practices that a growing function can build on.

Skills

GTM systems

Salesforce admin

Python

JavaScript/TypeScript

Data modeling

Testing & monitoring

Tools

Salesforce

Job description

Basis is seeking a GTM Data and Systems Lead to shape the data foundation for our growing go‑to‑market organization. You will own the GTM data model, administer Salesforce, and build reliable integrations across Salesforce, Outreach, Gong, and other tools.

You will start hands-on and eventually lead the GTM Data and Systems function. You will translate business requirements into scalable data models, metrics, and reporting, ensuring consistency across platforms.