GTM Systems Architect

Planhat; Town of Stockholm (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Planhat is seeking a GTM Systems Lead to own admin of our core commercial systems, Planhat CRM, and the sales intelligence stack. You will turn GTM Operations & Strategy designs into working system logic, maintain data quality, and ensure the right vendors are in the stack for the job.

You will collaborate with IT and Analytics as well as commercial teams, own end-to-end system reliability, and drive improvements across the stack to support rapid growth.

Qualifications

• 5–10 years administering a CRM (Salesforce, HubSpot, or similar) and a GTM systems stack at a tech company or fast-growing startup.
• Hands-on admin experience, building workflows, automation, and integrations, not just using the tools.
• Data fluency with data models, enrichment, and quality logic; understand what clean data requires operationally.
• Ability to translate GTM Operations & Strategy designs into working system logic from day one.
• Clear communicator who collaborates with IT, Analytics, and commercial teams daily.

Responsibilities

• Own admin for Planhat CRM: users, permissions, fields, workflows, and day-to-day configuration for commercial teams.
• Translate GTM Operations & Strategy designs into in-system logic, including segmentation, deal stages, scoring, and routing.
• Manage admin for the sales intelligence and enrichment stack (Demandbase, Cognism, Fathom, LinkedIn Sales Navigator): configuration, licenses, and usage support.
• Own data enrichment and quality: monitor coverage, hygiene, and dedupe; evaluate vendor fit and workflows.
• Evaluate vendor relationships with GTM systems: renewals, new tools, and retirements as needed.
• Collaborate with IT on integrations, data flows, access, and security across the stack.
• Troubleshoot day-to-day system issues and be the first point of contact when something breaks.
• Document configurations and changes for auditable, ramp-ready onboarding.

Skills

CRM administration

GTM systems

Data quality

System design

Cross-functional collaboration

Ownership

Tools

Salesforce

HubSpot

Planhat

Demandbase

Cognism

Fathom

LinkedIn Sales Navigator

Job description

Planhat is seeking a GTM Systems Lead to own admin of our core commercial systems, Planhat CRM, and the sales intelligence stack. You will turn GTM Operations & Strategy designs into working system logic, maintain data quality, and ensure the right vendors are in the stack for the job.

You will collaborate with IT and Analytics as well as commercial teams, own end-to-end system reliability, and drive improvements across the stack to support rapid growth.