Senior GTM Strategy Lead for Education Growth

Brightwheel

United States

Remote

USD 120,000 - 170,000

Full time

6 days ago

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Job summary

Brightwheel is seeking a strategic operator to lead cross-functional GTM initiatives for our Education products. You will own end-to-end strategy, diagnose opportunities, and drive initiatives from conception through measurement.

Collaborate with Sales, Enablement, Marketing, and Finance to align messaging, programs, and campaigns, while embedding AI-enabled automation to scale impact. You will influence senior leaders and build business cases that improve revenue, adoption, and retention,

Qualifications

Led multiple complex, cross-functional GTM, growth, or business operations initiatives from strategy through execution.
Capable of translating a defined business goal into measurable outcomes with limited instruction.
Experience building programs that drive revenue, conversion, acquisition, adoption, or retention.
Ability to use AI tools to automate recurring workflows and create repeatable processes.

Responsibilities

Independently lead high-complexity, cross-functional GTM initiatives across Education products.
Roll out new products and go-to-market motions, owning strategy end-to-end from diagnosis to launch.
Partner with Sales and Enablement to build messaging, training, and resources for Education products.
Collaborate with Marketing on campaigns, promotions, events, and lifecycle programs.
Run quantitative and qualitative analyses to diagnose problems, evaluate opportunities, and build business cases.
Establish operating rhythms, metrics, and systems including AI-driven automation.
Communicate progress, insights, and recommendations to teams and senior leadership.