Remote GTM Strategy Lead for Education Growth

Brightwheel; Northern (KY); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Brightwheel is seeking a results-driven leader to drive go-to-market initiatives for our Education products. You will own strategy and execution across cross-functional teams, partnering with Sales Enablement and Marketing to strengthen messaging, campaigns, and revenue programs.

You will also conduct rigorous analyses to diagnose opportunities and build compelling business cases, while introducing AI-driven workflows to scale impact for our growing education platform.

Qualifications

• Led cross-functional GTM initiatives from strategy through execution and measurement.
• Deliver measurable results with limited direction and supervision.
• Build programs that lift revenue, conversion, adoption, or retention.
• Use data and insights to shape problems and recommendations.
• Influence stakeholders across multiple functions without direct authority.
• Apply AI to automate recurring workflows and improve processes.

Responsibilities

• Independently lead multiple high-complexity GTM initiatives across Education products.
• Roll out new products and GTM motions end-to-end from diagnosis to measurement.
• Partner with Sales Enablement to craft messaging and enablement materials.
• Collaborate with Marketing on campaigns, promotions, events, and lifecycle programs.
• Run quantitative and qualitative analyses to diagnose problems and build business cases.
• Establish operating rhythms and metrics, including AI-driven automation, for repeatable results.

Skills

Cross-functional collaboration

Go-to-market strategy

Sales enablement

Marketing collaboration

Data analysis

AI-driven automation

Tools

AI tools

Job description

Brightwheel is seeking a results-driven leader to drive go-to-market initiatives for our Education products. You will own strategy and execution across cross-functional teams, partnering with Sales Enablement and Marketing to strengthen messaging, campaigns, and revenue programs.

You will also conduct rigorous analyses to diagnose opportunities and build compelling business cases, while introducing AI-driven workflows to scale impact for our growing education platform.