GTM Strategy Lead, AI Solutions — Targeting & Growth

PathwaysX; New York (NY); Hybrid; USD 140,000 - 220,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

Retirement Plan

Learning Budget

Flexible/Hybrid Work

Wellness Stipend

Job summary

PathwaysX is seeking a GTM Strategy Lead for AI Solutions to steer customer targeting, messaging, and market entry. You will work across Marketing, Sales, and Product to translate customer insights into messaging, campaigns, and pipeline strategy.

The role blends strategic planning with hands-on delivery, using market data to refine approaches and drive revenue growth. Flexible/hybrid work options may be available.

Qualifications

• Defined and prioritized customer segments using research and commercial data.
• Built actionable ICPs and buyer personas for marketing and sales.
• Translated AI capabilities into clear positioning and value propositions.
• Designed GTM plans with defined audiences, channels, budgets, owners, and milestones.
• Partnered with Sales to generate qualified pipeline and improve conversion.

Responsibilities

• Research and prioritize customer segments based on business needs and opportunity.
• Develop actionable ICPs and buyer personas to guide marketing and sales.
• Translate AI capabilities into clear positioning and messaging for buyers.
• Design and execute GTM plans with defined audiences, channels, budgets, owners, milestones.
• Partner with Sales to generate qualified pipeline and improve lead qualification.
• Create sales enablement materials and case studies to support purchasing decisions.
• Coordinate Product, Sales, and Marketing around launches and growth initiatives.
• Gather customer feedback and win/loss insights to refine targeting and priorities.
• Track funnel performance and run experiments to improve marketing effectiveness.

Skills

Market segmentation

ICP development

Messaging development

GTM execution

Cross-functional collaboration

Tools

CRM reporting

Job description

PathwaysX is seeking a GTM Strategy Lead for AI Solutions to steer customer targeting, messaging, and market entry. You will work across Marketing, Sales, and Product to translate customer insights into messaging, campaigns, and pipeline strategy.

The role blends strategic planning with hands-on delivery, using market data to refine approaches and drive revenue growth. Flexible/hybrid work options may be available.