GTM Marketing Lead for Data & AI Growth

Referrals Only; New York (NY); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Thoughtworks seeks a strategic GTM marketing partner to own the Data & AI portfolio’s positioning, messaging and market narrative. You will align with Data & AI leadership and Sales to drive market insight, client proof and differentiated propositions.

You will collaborate with Content and Campaign teams to shape messaging maps, content and enablement, connecting buyer problems to GTM motions and revenue priorities. This role sits at the intersection of strategy and execution in a global context.

Qualifications

• Experience marketing data/AI propositions to C-suite audiences.
• Ability to translate complex tech into business outcomes.
• Comfort operating in a global, matrixed organization.

Responsibilities

• Own the positioning, messaging and market narrative for the Data & AI portfolio.
• Identify target buyers, use cases and GTM motions with Data & AI leadership and Sales.
• Synthesize market trends and competitive intelligence to sharpen differentiation and propositions.
• Collaborate with Content to shape messaging maps and thought leadership.
• Support portfolio alignment across service lines and corporate positioning.
• Own Data & AI website positioning and content, coordinating with Web team.
• Create messaging, briefs and reusable enablement for priority propositions.
• Develop engagement offers (assessments/workshops/demos) to drive conversations.

Skills

B2B marketing

Data & AI literacy

Executive storytelling

AI tooling in marketing

Tools

Gen AI tools

Job description

Thoughtworks seeks a strategic GTM marketing partner to own the Data & AI portfolio’s positioning, messaging and market narrative. You will align with Data & AI leadership and Sales to drive market insight, client proof and differentiated propositions.

You will collaborate with Content and Campaign teams to shape messaging maps, content and enablement, connecting buyer problems to GTM motions and revenue priorities. This role sits at the intersection of strategy and execution in a global context.