GTM Strategist: Enterprise Applications & Databases

Hitachi - Vantara; Washington; Hybrid; USD 110,000 - 120,000; Full time

Job summary

Hitachi Vantara seeks a seasoned product marketing leader to own the go-to-market for Business Applications & Databases. You will translate complex tech into compelling market narratives, build assets for sales, and enable partners across functions in a global enterprise environment.

You will collaborate with product, sales, and marketing teams, shaping messages, content, and campaigns while driving cross-domain impact and measurable outcomes in a fast-moving data-centric market.

Qualifications

• 3-5 years in product marketing, solutions marketing, product management, technical marketing, or enterprise B2B technology marketing.
• Experience owning or supporting go-to-market strategy and execution - solution launches, campaigns, sales plays, or related commercialization work.
• Proven ability to translate complex technical capability into clear positioning, messaging, value propositions, and customer-facing content.
• Experience building solution-oriented assets and enablement materials: web pages, solution briefs, data sheets, sales presentations, and sales tools.
• Experience supporting sales enablement, partner marketing, channel enablement, or field-readiness programs.
• Experience in a global enterprise technology environment, or supporting complex, multi-stakeholder B2B buying cycles.
• Strong analytical skills. You can read a market, interrogate customer, analyst, and competitive input, and build an evidence-backed case for a position.
• Strong writing and editing, with the judgment to know when a claim needs a proof point behind it.
• Demonstrated ability to work independently and collaborate across product, sales, technical, partner, and marketing stakeholders.

Responsibilities

• Domain go-to-market: Strategy and execution for Business Applications & Databases: positioning, messaging, target audiences, buyer needs, and the solution narrative.
• Value propositions that hold up. Translate solution strategy and technical capability into differentiated, outcome-led stories that survive contact with enterprise buyers, sellers, and partners.
• Customer-facing assets that get used. Solution pages, solution profiles, data sheets, sales presentations, and sales tools - accurate, differentiated, and built for how buyers actually evaluate.
• Sales and partner enablement. Assets and readiness that support the buyer journey from awareness through purchase, strengthen field readiness, and activate partners.
• Cross-domain execution. Established go-to-market plans and priority solution plays across Data & Cyber Resilience and Virtualization & Cloud.
• Cross-functional alignment. Work with product, sales, technical, partner, and marketing teams across messaging, content, enablement, campaigns, launches, and solution plays.
• The evidence base. Gather and synthesize customer, market, competitive, analyst, and field input - then use it to sharpen differentiation, validate technical accuracy, and challenge positions that the evidence no longer supports.
• Delivery at pace. Multiple deliverables, stakeholder reviews, and shifting priorities, held to a high bar for quality, consistency, and timeliness.

Skills

3-5 years in product marketing

Strong analytical skills

Strong writing and editing

Independent and collaborative

Global enterprise B2B experience

AI and LLM tools

Tools

AI and LLM tools

Job description

Hitachi Vantara seeks a seasoned product marketing leader to own the go-to-market for Business Applications & Databases. You will translate complex tech into compelling market narratives, build assets for sales, and enable partners across functions in a global enterprise environment.

You will collaborate with product, sales, and marketing teams, shaping messages, content, and campaigns while driving cross-domain impact and measurable outcomes in a fast-moving data-centric market.