Enterprise Solutions Marketing Lead — GTM for Apps & Databases

Hitachi - Vantara; Pennsylvania; On-site; USD 110,000 - 120,000; Full time

Job summary

Hitachi Vantara is seeking a product marketer to lead the go-to-market for Business Applications & Databases. You will translate complex technology into a clear market story and practical tools for sellers and partners, shaping differentiated narratives that remain relevant in a dynamic enterprise landscape.

You will own domain strategy, develop assets, enable the field, and collaborate across product, sales, and marketing to accelerate growth in global markets.

Qualifications

• 3-5 years in product marketing, solutions marketing, product management, technical marketing, or enterprise B2B technology marketing.
• Experience owning or supporting go-to-market strategy and execution—solution launches, campaigns, sales plays, or related commercialization work.
• Proven ability to translate complex technical capability into clear positioning, messaging, value propositions, and customer-facing content.
• Experience building solution-oriented assets and enablement materials: web pages, solution briefs, data sheets, sales presentations, and sales tools.
• Experience supporting sales enablement, partner marketing, channel enablement, or field-readiness programs.
• Experience in a global enterprise technology environment, or supporting complex, multi-stakeholder B2B buying cycles.
• Strong analytical skills. You can read a market, interrogate input, and build an evidence-backed case for a position.
• Strong writing and editing, with the judgment to know when a claim needs a proof point behind it.
• Demonstrated ability to work independently and collaborate across stakeholders.

Responsibilities

• Domain go-to-market strategy and execution for Business Applications & Databases: positioning, messaging, target audiences, buyer needs, and the solution narrative.
• Translate solution strategy and technical capability into differentiated, outcome-led stories for buyers, sellers, and partners.
• Create customer-facing assets—solution pages, data sheets, and sales presentations—built for enterprise evaluation.
• Enable sales and partners with assets and readiness across the buyer journey.
• Coordinate cross-domain execution across Data & Cyber Resilience and Virtualization & Cloud.
• Align messaging, content, enablement, campaigns, and launches with product, sales, technical, partner, and marketing teams.
• Gather customer, market, competitive, analyst, and field input to sharpen differentiation.
• Deliver multiple outputs on schedule with high quality.

Skills

Product marketing

Go-to-market strategy

Messaging & positioning

Analytical skills

Cross-functional collaboration

Enterprise B2B marketing

AI/LLM tools

Tools

AI/LLM tools

Job description

Hitachi Vantara is seeking a product marketer to lead the go-to-market for Business Applications & Databases. You will translate complex technology into a clear market story and practical tools for sellers and partners, shaping differentiated narratives that remain relevant in a dynamic enterprise landscape.

You will own domain strategy, develop assets, enable the field, and collaborate across product, sales, and marketing to accelerate growth in global markets.