Enterprise Solutions Marketing Lead

Hitachi - Vantara; North Carolina; On-site; USD 110,000 - 120,000; Full time

Job summary

Hitachi Vantara seeks a Product Marketing professional to own GTM for Business Applications & Databases, translating complex tech into compelling market narratives and practical tools for sellers.

The role collaborates across product, sales, and partners, delivering differentiated content and assets while driving cross-domain go-to-market plans in Data & Cyber Resilience and Cloud domains.

Qualifications

• 3-5 years in product marketing, solutions marketing, product management, technical marketing, or enterprise B2B technology marketing.
• Experience owning or supporting go-to-market strategy and execution - solution launches, campaigns, sales plays, or related commercialization work.
• Proven ability to translate complex technical capability into clear positioning, messaging, value propositions, and customer-facing content.
• Experience building solution-oriented assets and enablement materials: web pages, solution briefs, data sheets, sales presentations, and sales tools.
• Experience supporting sales enablement, partner marketing, channel enablement, or field-readiness programs.
• Experience in a global enterprise technology environment, or supporting complex, multi-stakeholder B2B buying cycles.
• Strong analytical skills. You can read a market, interrogate customer, analyst, and competitive input, and build an evidence-backed case for a position.
• Strong writing and editing, with the judgment to know when a claim needs a proof point behind it.
• Demonstrated ability to work independently and collaborate across product, sales, technical, partner, and marketing stakeholders.

Responsibilities

• Domain go-to-market: strategy and execution for Business Applications & Databases: positioning, messaging, target audiences, buyer needs, and the solution narrative.
• Translate solution strategy and technical capability into differentiated, outcome-led stories that survive contact with enterprise buyers, sellers, and partners.
• Create customer-facing assets: solution pages, data sheets, sales presentations, and tools that are accurate and differentiated.
• Enable sales and partners: assets and readiness supporting the buyer journey from awareness to purchase.
• Cross-domain execution: go-to-market plans across Data & Cyber Resilience and Virtualization & Cloud.
• Cross-functional alignment: work with product, sales, technical, partner, and marketing teams on messaging and campaigns.
• Gather and synthesize customer, market, competitive, analyst input to sharpen differentiation.
• Delivery at pace: manage multiple deliverables with high quality and timeliness.

Skills

Go-to-market strategy

Storytelling

Sales enablement

Global enterprise tech

Analytics

Editing/writing

Cross-functional collaboration

Independent work

Job description

Hitachi Vantara seeks a Product Marketing professional to own GTM for Business Applications & Databases, translating complex tech into compelling market narratives and practical tools for sellers.

The role collaborates across product, sales, and partners, delivering differentiated content and assets while driving cross-domain go-to-market plans in Data & Cyber Resilience and Cloud domains.