GTM Product Marketing Manager, Data 360

Salesforce, Inc.; Dallas (TX); On-site; USD 117,000 - 178,000; Full time

Job summary

Salesforce is seeking a GTM Product Marketing Manager for the Data 360 portfolio to drive go-to-market strategy, enablement content, and field-ready programs.

You'll partner with product, sales, and marketing teams to translate data platforms and AI capabilities into clear customer value, build sales plays, and accelerate adoption across enterprise accounts. This role demands strong communication and analytic rigor.

Qualifications

• 3-5+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology.
• Working understanding of data platforms and enterprise AI, and how data powers AI outcomes.
• Ability to translate technical capabilities into clear business value for varied audiences.
• Proven ability to partner with cross-functional stakeholders to align launches, messaging, and roadmap priorities.
• Experience working with Sales Leadership and field teams to drive GTM execution.
• Experience developing sales plays, enablement programs, and training materials that drive adoption.
• Strong presentation and storytelling skills for executive-ready content.
• Familiarity with consumption-based pricing and pricing simplification.
• Data-driven mindset to measure success and refine programs.
• Organizational and multi-priority project management skills.
• Collaborative with the ability to drive alignment across global teams.

Responsibilities

• Go-to-Market Execution: Serve as the Data 360 GTM expert across product, marketing, sales, pricing/packaging, and operations.
• Context-Powered AI Storytelling: Articulate how Data 360 grounds and elevates AI agents and applications.
• Consumption Model Enablement: Communicate pricing, value realization, and Flex Credit opportunities.
• Sales Plays: Create, launch, and manage quarterly sales plays aligned to priorities and opportunities.
• AI-Powered Enablement: Design AI-powered tools and workflows for sellers and customers.
• Adoption Acceleration: Drive Data 360 adoption and identify blockers with measurable metrics.
• Cross-Functional Collaboration: Align launches with Core Product Marketing, Product Mgmt, Enablement, and cross-cloud teams.
• Product Expertise: Maintain understanding of Data 360 architecture, capabilities, and roadmap.
• Enablement Programs & Presentations: Build training materials, FAQs, talk tracks, and demo guides.
• Field Readiness: Partner to drive readiness and pipeline acceleration across selling teams.
• Content Development: Maintain repeatable GTM assets and demo libraries.
• Cross-Cloud Alignment: Ensure unified messaging across Salesforce clouds (Sales, Service, Marketing, Commerce).
• Pace and Adaptability: Thrive in a fast-paced environment with clarity and executional excellence.

Skills

GTM marketing

Data platforms

Technical fluency

Cross-functional collaboration

Sales enablement

Communication

Pricing acumen

Analytics

Project management

Influence

Job description

Salesforce is seeking a GTM Product Marketing Manager for the Data 360 portfolio to drive go-to-market strategy, enablement content, and field-ready programs.

You'll partner with product, sales, and marketing teams to translate data platforms and AI capabilities into clear customer value, build sales plays, and accelerate adoption across enterprise accounts. This role demands strong communication and analytic rigor.