GTM Product Marketing Lead, Field Enablement & AI Plays

Leadout Capital; Seattle (WA); On-site; USD 130,000 - 180,000; Full time

Job summary

Informatica seeks an experienced GTM leader to own field-based go-to-market initiatives. You will set rhythms, craft sales plays, and drive measurable pipeline across the Salesforce distribution engine.

You will enable sellers with trainings, discovery questions, and AI-powered tools, translating complex data platforms into business value and messaging that resonates across global teams.

Qualifications

• 7+ years in Product Marketing, Solution Engineering, Sales or Go-To-Market roles in B2B SaaS or enterprise technology.
• Proven track record turning GTM strategy into field-ready execution with Sales leadership, AEs and Sales Programs.
• Experience building sales plays, enablement programs and training that drove measurable pipeline impact.
• Deep understanding of data management, data integration, governance or AI/data platforms, and the ability to translate technical capability into business value.
• Strong partnership with Core PMMs and Product Managers on launches, messaging and roadmap priorities.
• Executive-ready presentation and storytelling skills.
• Analytical rigor: using data to measure programs and refine them.
• Ability to lead through influence across global teams, and manage multiple priorities in ambiguity.

Responsibilities

• Own Informatica go-to-market for the field: set the quarterly operating rhythm and create, launch and manage sales plays with measurable pipeline targets.
• Retire or rework plays that don’t convert.
• Drive seller readiness with Sales Programs, Sales Strategy and distribution leaders.
• Make Informatica easy to sell with clear entry points, discovery questions and talk tracks, and align plays with campaigns and field events.
• Partner with Enablement to deliver training, demos and AI-powered tools like Slackbot skills.
• Use seller feedback, win/loss and funnel data to improve plays and messaging every quarter.
• Represent Informatica in cross-cloud planning and report play performance and field insights.

Skills

GTM strategy

Sales enablement

Campaign management

Cross-functional collaboration

Data-driven decision making

Job description

Informatica seeks an experienced GTM leader to own field-based go-to-market initiatives. You will set rhythms, craft sales plays, and drive measurable pipeline across the Salesforce distribution engine.

You will enable sellers with trainings, discovery questions, and AI-powered tools, translating complex data platforms into business value and messaging that resonates across global teams.