Sr. Manager, GTM Product Marketing, Informatica from Salesforce

Leadout Capital; Seattle (WA); On-site; USD 130,000 - 180,000; Full time

Job summary

Informatica seeks an experienced GTM leader to own field-based go-to-market initiatives. You will set rhythms, craft sales plays, and drive measurable pipeline across the Salesforce distribution engine.

You will enable sellers with trainings, discovery questions, and AI-powered tools, translating complex data platforms into business value and messaging that resonates across global teams.

Qualifications

• 7+ years in Product Marketing, Solution Engineering, Sales or Go-To-Market roles in B2B SaaS or enterprise technology.
• Proven track record turning GTM strategy into field-ready execution with Sales leadership, AEs and Sales Programs.
• Experience building sales plays, enablement programs and training that drove measurable pipeline impact.
• Deep understanding of data management, data integration, governance or AI/data platforms, and the ability to translate technical capability into business value.
• Strong partnership with Core PMMs and Product Managers on launches, messaging and roadmap priorities.
• Executive-ready presentation and storytelling skills.
• Analytical rigor: using data to measure programs and refine them.
• Ability to lead through influence across global teams, and manage multiple priorities in ambiguity.

Responsibilities

• Own Informatica go-to-market for the field: set the quarterly operating rhythm and create, launch and manage sales plays with measurable pipeline targets.
• Retire or rework plays that don’t convert.
• Drive seller readiness with Sales Programs, Sales Strategy and distribution leaders.
• Make Informatica easy to sell with clear entry points, discovery questions and talk tracks, and align plays with campaigns and field events.
• Partner with Enablement to deliver training, demos and AI-powered tools like Slackbot skills.
• Use seller feedback, win/loss and funnel data to improve plays and messaging every quarter.
• Represent Informatica in cross-cloud planning and report play performance and field insights.

Skills

GTM strategy

Sales enablement

Campaign management

Cross-functional collaboration

Data-driven decision making

Job description

The Experience

Informatica is joining Salesforce at the moment every enterprise is asking whether its data is ready for AI agents. You will turn that imperative into a motion that works through the Salesforce field. You will develop sales plays, seller readiness plans and feedback loops that drive pipeline across the Salesforce distribution engine. You treat the field as your customer. You’re energized when a play closes deals, and you simplify complexity into something a seller can use tomorrow. You move between strategy and detail without a handoff, and you use data to change course quickly. You bring optimism and resilience to a fast-moving integration.

What You’ll Actually Be Doing

• Own Informatica go-to-market for the field: set the quarterly operating rhythm and create, launch and manage sales plays with measurable pipeline targets. Retire or rework plays that don’t convert.
• Drive seller readiness with Sales Programs, Sales Strategy and distribution leaders. Make Informatica easy to sell with clear entry points, discovery questions and talk tracks, and align plays with campaigns and field events.
• Partner with Enablement to deliver training, demos and AI-powered tools like Slackbot skills. Use seller feedback, win/loss and funnel data to improve plays and messaging every quarter.
• Represent Informatica in cross-cloud planning and report play performance and field insig

You’re Our Person If...

• 7+ years in Product Marketing, Solution Engineering, Sales or Go-To-Market roles in B2B SaaS or enterprise technology.
• Proven track record turning GTM strategy into field-ready execution with Sales leadership, AEs and Sales Programs
• Experience building sales plays, enablement programs and training that drove measurable pipeline impact
• Deep understanding of data management, data integration, governance or AI/data platforms, and the ability to translate technical capability into business value.
• Strong partnership with Core PMMs and Product Managers on launches, messaging and roadmap priorities
• Executive-ready presentation and storytelling skills.
• Analytical rigor: using data to measure programs and refine them.
• Ability to lead through influence across global teams, and manage multiple priorities in ambiguity

Even Better If...

• Sales, GTM, or quota-carrying experience
• Experience marketing AI, data or agent-based products, and familiarity with Informatica
• Familiarity with complex enterprise pricing and packaging, including consumption models
• Hands‑on building of agents or skills, and fluency with AI tools.
• Experience integrating an acquired company’s products into a larger sales organization