Senior GTM Product Marketing Lead – AI & Data

Salesforce, Inc.; Seattle (WA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce, Inc. seeks a seasoned GTM/Marketing professional in Seattle to lead Informatica go-to-market efforts with the field, set quarterly rhythm, create and manage sales plays with measurable pipeline targets, and retire or rework non-performing plays.

You'll drive seller readiness with Sales Programs and distribution leaders, deliver training and AI-powered tools, and use feedback and data to continuously improve messaging and performance across global teams.

Qualifications

• 7+ years in Product Marketing, Solution Engineering, Sales or Go-To-Market roles in B2B SaaS or enterprise technology.
• Proven track record turning GTM strategy into field-ready execution with Sales leadership, AEs and Sales Programs
• Experience building sales plays, enablement programs and training that drove measurable pipeline impact
• Deep understanding of data management, data integration, governance or AI/data platforms, and the ability to translate technical capability into business value.
• Strong partnership with Core PMMs and Product Managers on launches, messaging and roadmap priorities
• Executive-ready presentation and storytelling skills.
• Analytical rigor: using data to measure programs and refine them.
• Ability to lead through influence across global teams, and manage multiple priorities in ambiguity

Responsibilities

• Own Informatica go-to-market for the field: set the quarterly operating rhythm and create, launch and manage sales plays with measurable pipeline targets. Retire or rework plays that don't convert.
• Drive seller readiness with Sales Programs, Sales Strategy and distribution leaders. Make Informatica easy to sell with clear entry points, discovery questions and talk tracks, and align plays with campaigns and field events.
• Partner with Enablement to deliver training, demos and AI-powered tools like Slackbot skills. Use seller feedback, win/loss and funnel data to improve plays and messaging every quarter.
• Represent Informatica in cross-cloud planning and report play performance and field insig

Skills

7+ years in Product Marketing,Solution

Proven track record turning GTM

Experience building sales plays

Deep understanding of data management

Executive-ready presentation

Analytical rigor

Lead through influence across global

Job description

Salesforce, Inc. seeks a seasoned GTM/Marketing professional in Seattle to lead Informatica go-to-market efforts with the field, set quarterly rhythm, create and manage sales plays with measurable pipeline targets, and retire or rework non-performing plays.

You'll drive seller readiness with Sales Programs and distribution leaders, deliver training and AI-powered tools, and use feedback and data to continuously improve messaging and performance across global teams.