GTM Operations Specialist (Remote, Equity)

Interplay Learning; Austin, Northern (TX, KY); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Remote-first & flexible hours

Annual learning reimbursement

Generous PTO & holidays

Medical, vision, dental, 401(k) match

Job summary

Interplay is seeking a Go-To-Market Operations Associate to optimize pipeline health, lead workflows, and cross-functional GTM initiatives. You will report to the EVP of Commercial Operations and build automated solutions using HubSpot, Salesforce, and Claude to drive measurable growth.

The role requires hands-on Salesforce/HubSpot competence, AI fluency, and strong communication. Remote-first with Austin/Dallas proximity preferred; competitive pay and benefits.

Qualifications

• Structured thinker with excellent communication.
• Hands-on operator with Salesforce and HubSpot; build reports and dashboards.
• Experience using AI tools, especially Claude, for analysis and automation.
• Strong change management and cross-functional collaboration skills.

Responsibilities

• Maintain weekly reporting and forecast inputs for revenue leadership.
• Coordinate and run the weekly revenue meeting, with pre-reads and action items.
• Assist in territory design, account planning, and target-list development.
• Monitor funnel, identify bottlenecks, and ensure data quality in Salesforce/HubSpot.
• Drive GTM programs from planning to measurement; track ROI initiatives.
• Develop automation and workflow improvements to reduce manual work.

Skills

Structured thinking

Excellent communication

Salesforce mastery

HubSpot proficiency

AI tools (Claude)

Change management

Cross-functional collaboration

Self-direction

Tools

Salesforce

HubSpot

Claude

Job description

Interplay is seeking a Go-To-Market Operations Associate to optimize pipeline health, lead workflows, and cross-functional GTM initiatives. You will report to the EVP of Commercial Operations and build automated solutions using HubSpot, Salesforce, and Claude to drive measurable growth.

The role requires hands-on Salesforce/HubSpot competence, AI fluency, and strong communication. Remote-first with Austin/Dallas proximity preferred; competitive pay and benefits.