GTM & Martech Integrations Architect

EdCast; Mountain View (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

EdCast in Mountain View, CA, is seeking a Martech Operations leader who will own the go-to-market tech stack, discover and implement tools, and architect how work gets done across marketing and sales platforms.

You will drive AI and automation across the stack, manage integrations, governance, and vendor coordination, and partner with IT and RevOps to ensure scalable, secure solutions while promoting adoption.

Qualifications

• 5+ years in marketing operations, martech, GTM engineering, or a similar technical role in B2B.
• Hands-on administration of marketing automation (Marketo preferred) and other martech platforms.
• Proven experience building integrations with APIs, webhooks, and workflow tools (Workato, Zapier or similar).
• Experience leading tool evaluations and implementations from discovery to rollout.
• Practical experience using generative AI and LLMs to build real workflows.
• Light scripting or development skills (JavaScript, Python, HTML/CSS).
• Strong documentation, communication, and change management skills.
• Strong cross-functional collaboration and project management capabilities.

Responsibilities

• Martech discovery and implementation.
• Partner with marketing stakeholders to uncover needs, evaluate tools, run proofs of concept, and recommend solutions.
• Define process for managing business cases for new technology and align with MarTech strategy.
• Prioritize MarTech roadmap and communicate updates with Marketing, Operations and IT.
• Collaborate with IT and marketing to implement and rollout new platforms including data migration and testing.
• Maintain inventory of the martech stack with ownership, usage, cost and dependencies.
• Platform management and technical support for core tools; develop templates and scripts.
• Maintain governance and change management for all owned systems.
• Design and monitor integrations across platforms; ensure data flow and sync reliability.
• Partner with IT, Security, Sales Ops, and RevOps for secure, scalable integrations.
• Architect and manage Asana as the team’s system of work; drive adoption and workflows.
• Create documentation, training, and office hours to boost confidence and usage.
• Find opportunities to apply AI across platforms; implement native features and custom agents.

Skills

Marketing automation

APIs and webhooks

Tool evaluations

Generative AI/LLMs

Scripting languages

Documentation & change management

Cross-functional collaboration

Tools

Marketo

Workato

Zapier

Asana

Outreach

Clay

ZoomInfo

Job description

EdCast in Mountain View, CA, is seeking a Martech Operations leader who will own the go-to-market tech stack, discover and implement tools, and architect how work gets done across marketing and sales platforms.

You will drive AI and automation across the stack, manage integrations, governance, and vendor coordination, and partner with IT and RevOps to ensure scalable, secure solutions while promoting adoption.