MarTech & GTM Systems Architect

Productboard, Inc.; San Francisco (CA); Hybrid; USD 155,000 - 190,000; Full time

Benefits offered by this job

Stock options

Company 401k

Budget for online courses, books, and

Conferences

Flexible PTO

Volunteer Day

Catered lunches

Gym/wellness membership

Flexible working hours

Job summary

Productboard is seeking a Strategic Marketing Operations Lead to own the marketing technology stack and oversee revenue/GTM analytics tech. You will architect processes, lead integrations, and design workflows spanning lead processing, management, campaigns, and data schemas.

You will blend hands-on operational execution with a systems‑level view of how AI and marketing tech interact, shaping scalable, reliable AI‑driven processes for the GTM org.

Qualifications

• 5–8+ years of experience in Marketing Operations, Marketing Technology, or Revenue Operations.
• High‑level, stack‑wide experience orchestrating multiple processes, platforms, and technologies to support marketing and revenue teams.
• Experience owning the deployment of significant new solutions into a martech stack, either built or bought.
• Experience building custom integrations and workflows beyond turnkey martech solutions.
• Experience with Goldcast, Clay, Zapier, Workato, Sendoso, Outreach or comparable tools helpful.
• Experience with product‑led growth (PLG) motions and working with product data preferred.
• Working knowledge of CRMs (Salesforce preferred) and their interaction with marketing automation platforms.
• Bachelor’s Degree.

Responsibilities

• Maintain and own the marketing/revenue operations tech stack, including MAP, customer engagement, event, and other martech platforms.
• Build a robust infrastructure for GTM engineering to deploy and iterate on hyper-personalized GTM motions.
• Enable marketing stakeholders to simplify and scale their workflows with AI tools and AI‑native solutions.
• Architect systems integrations and data schemas; build data flows between marketing platforms, CRM, and product data.
• Maintain operational excellence in marketing campaign execution, including campaign creation, lead creation, attribution, and processing.
• Support end‑to‑end campaign execution including list uploads, audience segmentation, asset management, email builds, A/B testing, and deployment.

Skills

Marketing Operations

Marketing Technology

Revenue Operations

Campaign Operations

Education

Bachelor’s Degree

Tools

Goldcast

Clay

Zapier

Workato

Sendoso

Outreach

Job description

Productboard is seeking a Strategic Marketing Operations Lead to own the marketing technology stack and oversee revenue/GTM analytics tech. You will architect processes, lead integrations, and design workflows spanning lead processing, management, campaigns, and data schemas.

You will blend hands-on operational execution with a systems‑level view of how AI and marketing tech interact, shaping scalable, reliable AI‑driven processes for the GTM org.