GTM Marketing Lead - Data & AI

thoughtworksreferral; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Thoughtworks is seeking a strategic GTM marketing partner to lead the Data & AI portfolio, owning positioning, messaging, and market narrative. You will align with Thoughtworks strategy, collaborate with content and web teams, and develop engagement offers with leaders and strategists to drive commercial opportunities.

You will synthesize market trends, competitive insights and client evidence to sharpen differentiation and shape propositions, while guiding field enablement and cross‑service

Qualifications

• Experience in B2B Product or Services Marketing in technology industries.
• Proven experience marketing to C-suite and senior executive audiences.
• Demonstrated ability to translate Data & AI propositions into credible business outcomes.

Responsibilities

• Own positioning, messaging and market narrative for the Data & AI portfolio.
• Agree priority growth opportunities with Data & AI leadership and Sales.
• Synthesize market trends and competitive intelligence to sharpen differentiation.
• Collaborate with Content to shape portfolio content and messaging maps.
• Own Data & AI website positioning and content. Coordinate with Web team.

Skills

B2B marketing

C-suite marketing

AI/Agentic AI marketing

Generative AI tools

Job description

Serve as the strategic GTM marketing partner to Thoughtworks' Data & AI leadership, owning the portfolio marketing agenda and driving market, client and technology insight into differentiated propositions and priority routes to market.

Job responsibilities

• Own the positioning, messaging and market narrative for the Data & AI portfolio, ensuring a coherent story across Data, AI, Agentic AI and related capabilities, aligned to Thoughtworks' broader business strategy and priorities. Incorporate partner capabilities and credentials where they strengthen the proposition and route to market.
• Agree priority growth opportunities with Data & AI leadership and Sales, identifying target buyers, buying problems, use cases and relevant GTM motions. Connect these priorities to Rebuild, Rewire, Reimagine (3Rs) pillars, vertical, priority-account and partner activity, sequencing delivery against available capacity.
• Act as the marketing SME and strategic partner to Data & AI leadership - continuously synthesising market trends, competitive intelligence, client evidence, technology shifts and internal expertise to identify opportunities, sharpen differentiation and shape propositions, points of view and GTM priorities.
• Collaborate with the Content team to shape the portfolio's content and thought-leadership agenda, including building and evolving a messaging-map for topic recommendations, market insights, points-of-view and collaboration with SMEs.
• Support cross-service line portfolio positioning and messages (inputs into to corporate positioning & business thematics)
• Own Data & AI website positioning and content, connecting buyer problems, propositions, client proof and clear next steps to relevant GTM motions. Work with the Web team to keep the portfolio presence current, differentiated and effective.
• Create strong initial messaging, campaign briefs and reusable sales and field enablement for priority propositions, working with Content and other specialists to refine and deliver assets.
• Develop engagement and conversion offers with Data & AI leaders, Sales and campaign strategists, such as assessments, workshops or demonstrations, that help buyers understand the opportunity and progress towards a commercial conversation.
• Jointly shape priority GTM motions with campaign strategists. Own the Data & AI proposition, buyer insight, messaging, proof and commercial priorities; campaign strategists lead campaign strategy, audience journeys, activation and optimisation. Mobilise Global Campaigns, Field, Partner Marketing, Analyst Relations, PR and Content around agreed briefs, responsibilities and measures.
• Use approved AI tools for research, creation, adaptation and analysis, validating accuracy, evidence, brand fit and commercial relevance.
• Set day-to-day priorities for the Data & AI GTM Associate Marketer, provide clear briefs, coaching and quality review, and progressively delegate ownership of defined workstreams.
• Use Sales feedback, buyer responses, offer uptake and performance evidence to refine propositions and GTM priorities, working with campaign and analytics teams to assess contribution to qualified opportunities and sales progression.

Job qualifications

Technical Skills

• Experience in B2B Product or Services Marketing, preferably in the technology industry, with demonstrated experience marketing Data, AI, cloud, digital or other complex technology propositions.
• Proven experience marketing to C-suite and senior executive audiences.
• Demonstrated ability to understand and market complex Data & AI propositions, translating technical capabilities into credible business outcomes and differentiated buyer messaging. Curiosity and commitment to keeping pace with developments in AI and Agentic AI.
• AI first strategic mindset with practical experience using generative AI and other AI tools/agents to research, create, adapt or analyse marketing work, with the judgment to validate and improve the output.

Professional Skills

• Demonstrated ability to take ownership, create clarity from ambiguity and drive initiatives from strategy through execution, mobilising cross-functional teams and stakeholders to deliver measurable outcomes.
• Experience thriving in global, matrixed organizations, driving outcomes through influence, with an entrepreneurial, strategic, and hands‑on approach across disciplines without relying on dedicated teams.
• Commercially astute, with a strong grasp of revenue models, pipeline quality, attach rate, and downstream impact.

Other things to know

Learning & Development

There is no one‑size‑fits‑all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career