GTM Launch Leader - EdTech Growth

NelNET; Frankfort (KY); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision

401K

Tuition reimbursement

Job summary

Nelnet seeks a GTM Launch Manager to plan, coordinate, and execute go-to-market strategies for new products and initiatives. You will partner with cross-functional teams to ensure market readiness, customer adoption, and scalable execution.

Restrictions include remote work with a senior-level focus on strategy, messaging, demand generation, and sales enablement. A Bachelor’s degree and 7+ years of GTM experience are preferred.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field (or equivalent experience).
• 7+ years in go-to-market strategy, product marketing, launch, growth marketing, or related discipline.
• Experience launching net-new products and establishing repeatable GTM processes.
• Understanding of positioning, demand generation, enablement, events, partnerships, and measurement.

Responsibilities

• Design and own integrated GTM strategy and launch plan with target audiences, messaging, channels, and milestones.
• Develop market positioning, buyer value propositions, and supporting tools.
• Drive market activation, demand generation, campaigns, conferences, partnerships, and cross-sell initiatives.
• Build sales enablement resources, including case studies, references, and procurement support.
• Translate feedback into GTM decisions and refine programs as products enter the market.
• Coordinate internal and external resources, agencies, and partners for execution.
• Define measures and rhythm to evaluate GTM performance and adjust priorities.

Skills

Go-to-market strategy

Cross-functional leadership

Analytical thinking

Communication

Influence without authority

Education

Bachelor’s degree in marketing, business, or communications

Job description

Nelnet seeks a GTM Launch Manager to plan, coordinate, and execute go-to-market strategies for new products and initiatives. You will partner with cross-functional teams to ensure market readiness, customer adoption, and scalable execution.

Restrictions include remote work with a senior-level focus on strategy, messaging, demand generation, and sales enablement. A Bachelor’s degree and 7+ years of GTM experience are preferred.