Go-To-Market Launch Lead

Nelnet; Olympia (WA); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

HSA

FSA

Time Off

401K

Student Loan Repayment

Life Insurance

AD&D Insurance

Employee Assistance Program

Stock Purchase Plan

Tuition Reimbursement

Incentive Pay

Disability Insurance

Wellness Program

Job summary

Nelnet is seeking a GTM Launch Manager to design and execute comprehensive go‑to‑market strategies for new products and programs. You will partner with cross-functional teams to align stakeholders, refine messaging, and ensure market readiness and adoption across channels.

The role emphasizes strategic planning and hands-on execution to deliver scalable launches, with a focus on customer value, demand generation, and sales enablement in a remote work environment.

Qualifications

• Bachelor’s degree or equivalent experience in marketing/commerce.
• 7+ years in go-to-market or product marketing roles.
• Experience designing GTM strategies for net-new products.
• Experience taking products from pre-launch to market.
• Understanding of messaging, demand generation, and channels.
• Ability to orchestrate cross-functional teams.

Responsibilities

• Design and own integrated GTM strategy and launch plan.
• Refine market positioning and buyer value propositions.
• Drive market activation and demand‑generation approaches.
• Develop sales enablement and market-facing resources.
• Translate feedback into GTM decisions for scaling.
• Coordinate with agencies, contractors, and partners.
• Define metrics to evaluate GTM performance and adjust plans.
• Identify gaps and opportunities to build a scalable growth engine.

Skills

Go-to-market strategy

Product marketing

Product launch

Growth marketing

Commercialization

Cross-functional leadership

Market positioning

Demand generation

Sales enablement

Education

Bachelor’s degree in marketing, business, communications, or related field

Job description

Nelnet is seeking a GTM Launch Manager to design and execute comprehensive go‑to‑market strategies for new products and programs. You will partner with cross-functional teams to align stakeholders, refine messaging, and ensure market readiness and adoption across channels.

The role emphasizes strategic planning and hands-on execution to deliver scalable launches, with a focus on customer value, demand generation, and sales enablement in a remote work environment.