GTM Launch Lead: Strategy, Activation & Growth

Nelnet; Jackson (MS); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K

Tuition reimbursement

Job summary

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute go-to-market strategies for new products and initiatives. The role partners with cross‑functional teams to ensure market readiness, customer adoption, and operational execution.

You will develop launch plans, align stakeholders, and manage programs from pre‑launch through market entry, with a focus on repeatable, scalable growth across education markets.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant professional experience.

Responsibilities

• Design and own the integrated go-to-market strategy and launch plan, defining the target audiences, positioning, channels, programs, priorities, resources, milestones, and measures of success required to successfully enter the market and scale.
• Develop and refine market positioning, messaging, buyer value propositions, competitive differentiation, and supporting tools to create awareness, communicate value, and enable the sales motion.
• Design and drive market activation and demand-generation approaches, determining the right mix of campaigns, conferences, speaking opportunities, partnerships, customer advocacy, cross-sell initiatives, and other channels to build awareness and qualified demand.
• Build the sales enablement and market-facing resources required to support growth, including objection handling, competitive resources, customer references, case studies, outcome stories, and RFP and procurement support.
• Translate customer, sales, competitive, and market feedback into GTM decisions, refining messaging, programs, channels, and priorities as the product enters the market.
• Determine the internal and external capabilities needed to execute the GTM strategy; scope, select, brief, and manage agencies, contractors, and other partners while coordinating with key internal stakeholder teams.
• Define the measures and operating rhythm needed to evaluate GTM performance, assess what is and is not working, and recommend adjustments.
• Continuously evaluate the overall GTM approach, identify gaps and opportunities, and implement changes to build a repeatable and scalable growth engine.

Skills

GTM strategy

Product marketing

Launch planning

Cross‑functional leadership

Analytical skills

Effective communication

Education

Bachelor’s degree in marketing or related field

Job description

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute go-to-market strategies for new products and initiatives. The role partners with cross‑functional teams to ensure market readiness, customer adoption, and operational execution.

You will develop launch plans, align stakeholders, and manage programs from pre‑launch through market entry, with a focus on repeatable, scalable growth across education markets.