Remote GTM Launch Lead

Nelnet; Madison (WI); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA and FSA

Generous PTO

401(k) and student loan repayment

Life insurance & AD&D

Employee assistance program

Employee stock purchase program

Tuition reimbursement

Performance-based incentive pay

Short- and long-term disability

Wellness program

Job summary

Nelnet is seeking a GTM Launch Manager to lead go-to-market strategy and launch plans for new products and initiatives. You will partner with cross‑functional teams to align stakeholders, resources, and programs, ensuring market readiness and customer adoption.

This role emphasizes positioning, demand generation, sales enablement, and customer advocacy, translating feedback into GTM decisions and refining messaging to scale growth across diversified markets.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field or equivalent professional experience.
• 7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing or related discipline.
• Experience designing and executing GTM strategies for net-new products, including targeting, positioning, channels, programs, resources, and success measures.
• Experience taking a new product from pre-launch through market entry with a repeatable GTM approach.

Responsibilities

• Design and own the integrated GTM strategy and launch plan, defining audiences, positioning, channels, programs, milestones, and success measures.
• Refine market positioning, messaging, buyer value propositions, differentiation, and supporting tools for awareness and sales motion.
• Design and drive market activation and demand-generation across campaigns, conferences, partnerships, and channels.
• Build sales enablement and market-facing resources, including references, case studies, and procurement support.
• Translate customer, sales, and market feedback into GTM decisions to refine messaging and channels.
• Determine internal/external capabilities; scope, brief, and manage agencies and partners with key stakeholders.
• Define measures and operating rhythm to evaluate GTM performance and adjust priorities as needed.
• Continuously evaluate GTM approach to build a repeatable and scalable growth engine.

Skills

GTM strategy

Product marketing

Cross-functional leadership

Strategic planning

Market analysis

Communication

Influence without authority

Education

Bachelor’s degree in marketing, business, communications, or related field

Job description

Nelnet is seeking a GTM Launch Manager to lead go-to-market strategy and launch plans for new products and initiatives. You will partner with cross‑functional teams to align stakeholders, resources, and programs, ensuring market readiness and customer adoption.

This role emphasizes positioning, demand generation, sales enablement, and customer advocacy, translating feedback into GTM decisions and refining messaging to scale growth across diversified markets.