GTM Launch Lead — Strategy & Activation

Nelnet; City of Syracuse (NY); On-site; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

HSA/FSA

401K + student loan repayment

Tuition reimbursement

Stock purchase program

Paid time off

Incentive pay

Disability insurance

Job summary

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute launch strategies for new products, services, or initiatives. You will partner with cross-functional teams to ensure market readiness, alignment, and customer adoption, while managing plans, priorities, and resources to achieve business goals.

The role requires 7+ years in go-to-market strategy and related disciplines, with a proven ability to translate strategy into scalable execution across channels and partnerships.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant professional experience.
• 7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing, commercialization, or a related discipline.
• Demonstrated experience designing and executing the go-to-market strategy for a net-new product, including determining target audiences, positioning, channels, programs, resources, and measures of success.
• Demonstrated experience taking a new product from pre-launch through market entry and establishing a repeatable GTM approach to support growth.
• Deep understanding of how positioning and messaging, demand generation, sales enablement, customer advocacy, events, partnerships, channels, and measurement work together as part of an integrated GTM strategy.
• Proven ability to evaluate a market opportunity, identify what is needed to successfully go to market, make informed recommendations, and translate strategy into execution.
• Experience leveraging internal teams, agencies, contractors, and other external partners to execute a GTM strategy, with the ability to determine where specialized expertise or additional capacity is needed.
• Strong analytical, communication, and cross-functional leadership skills with the ability to influence decisions and drive outcomes across teams without direct authority.

Responsibilities

• Design and own the integrated go-to-market strategy and launch plan, defining the target audiences, positioning, channels, programs, priorities, resources, milestones, and measures of success required to successfully enter the market and scale.
• Develop and continuously refine the market positioning, messaging, buyer value propositions, competitive differentiation, and supporting tools needed to create awareness, communicate value, and enable the sales motion.
• Design and drive market activation and demand-generation approaches, determining the right mix of campaigns, conferences, speaking opportunities, partnerships, customer advocacy, cross-sell initiatives, and other channels to build awareness and qualified demand.
• Build the sales enablement and market-facing resources required to support growth, including objection handling, competitive resources, customer references, case studies, outcome stories, and RFP and procurement support.
• Translate customer, sales, competitive, and market feedback into GTM decisions, using what the team learns to refine messaging, programs, channels, and priorities as the product enters the market.
• Determine the internal and external capabilities needed to execute the GTM strategy; scope, select, brief, and manage agencies, contractors, and other partners while coordinating effectively with key internal stakeholder teams.
• Define the measures and operating rhythm needed to evaluate GTM performance, assess what is and is not working, and recommend where to adjust priorities, resources, channels, or investment.
• Continuously evaluate the overall GTM approach, identify gaps and opportunities, and proactively recommend and implement changes needed to build a repeatable and scalable growth engine.

Skills

GTM strategy

Product marketing

Product launch

Growth marketing

Commercialization

Cross-functional leadership

Analytical skills

Influence without authority

Education

Bachelor’s degree in marketing, business, communications, or related field

Job description

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute launch strategies for new products, services, or initiatives. You will partner with cross-functional teams to ensure market readiness, alignment, and customer adoption, while managing plans, priorities, and resources to achieve business goals.

The role requires 7+ years in go-to-market strategy and related disciplines, with a proven ability to translate strategy into scalable execution across channels and partnerships.