GTM Launch Lead (Remote)

Nelnet; Hartford (CT); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

HSA and FSA

Generous earned time off

401K and student loan repayment

Life insurance & AD&D

Job summary

Nelnet is seeking a GTM Launch Manager (Remote, Full‑time) to plan, coordinate, and execute go-to-market strategies for new products and initiatives. You will partner with cross-functional teams to achieve market readiness and customer adoption.

The role requires 7+ years in GTM strategy or product marketing, with a track record of launching net-new products and scaling growth in complex B2B environments. Strong analytics and communication skills are essential.

Qualifications

• Bachelor's degree or equivalent relevant professional experience.
• 7+ years of progressive experience in go-to-market strategy, product marketing, or related discipline.
• Experience designing and executing GTM strategy for a net-new product and market entry.
• Ability to translate strategy into execution and collaborate across teams.

Responsibilities

• Design and own the integrated go-to-market strategy and launch plan, defining target audiences, positioning, channels, programs, resources, milestones, and success measures.
• Develop market positioning, messaging, buyer value propositions, differentiation, and supporting tools to enable sales and marketing.
• Drive activations and demand generation through campaigns, conferences, partnerships, and events to build awareness and qualified demand.
• Build sales enablement and market-facing resources, including case studies, references, and procurement support.
• Translate feedback into GTM decisions to refine messaging, programs, and channels.
• Define capabilities and manage agencies, contractors, and partners coordinating with internal teams.
• Establish measures and rhythm to evaluate GTM performance and adjust priorities.
• Continuously improve GTM approach to build scalable growth.

Skills

GTM strategy

Product marketing

Cross-functional leadership

Market positioning

Demand generation

Sales enablement

Channel partnerships

Analytics

Education

Bachelor’s degree in marketing, business, communications, or related field

Job description

Nelnet is seeking a GTM Launch Manager (Remote, Full‑time) to plan, coordinate, and execute go-to-market strategies for new products and initiatives. You will partner with cross-functional teams to achieve market readiness and customer adoption.

The role requires 7+ years in GTM strategy or product marketing, with a track record of launching net-new products and scaling growth in complex B2B environments. Strong analytics and communication skills are essential.