Remote GTM Launch Manager

Nelnet; Atlanta (GA); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision

401K and student loan repayment

Tuition reimbursement

Wellness program

Job summary

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute product launches across education and payments services. You will partner with cross-functional teams to ensure market readiness, customer adoption, and operational success from pre-launch through market entry.

Ideal candidates have 7+ years in GTM strategy, product marketing, or related fields, with proven ability to translate strategy into actionable plans and scalable processes.

Qualifications

• Bachelor’s degree or equivalent professional experience in marketing or related field.
• 7+ years in go-to-market strategy, product marketing or related discipline.
• Experience designing GTM for net-new products and scalable market entry.
• Ability to translate strategy into execution with cross-functional teams.
• Proven analytical and cross-functional leadership skills.

Responsibilities

• Design and own integrated GTM strategy and launch plan with target audiences and measures of success.
• Refine market positioning, messaging, and buyer value propositions.
• Drive market activation, demand-gen campaigns, partnerships, and events.
• Build sales enablement and market-facing resources; support RFPs and procurement.
• Translate feedback into GTM decisions and adjust priorities accordingly.
• Define capabilities, brief agencies/contractors, and coordinate with stakeholders.
• Establish metrics and operating rhythm to evaluate GTM performance.
• Identify gaps and opportunities to build a scalable growth engine.

Skills

GTM strategy

Product marketing

Go-to-market

Cross-functional leadership

Market research

Analytical skills

Communication

Education

Bachelor’s degree in marketing

Job description

Nelnet is seeking a GTM Launch Manager to plan, coordinate, and execute product launches across education and payments services. You will partner with cross-functional teams to ensure market readiness, customer adoption, and operational success from pre-launch through market entry.

Ideal candidates have 7+ years in GTM strategy, product marketing, or related fields, with proven ability to translate strategy into actionable plans and scalable processes.