GTM Engineer: Automate Prospecting & Lead Scoring

Legalist; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

Legalist in New York seeks a GTM Engineer to design, build, and optimize the systems powering our outbound motion. This hands-on role requires experience running Clay-based workflows and a knack for combining data enrichment, personalization, and automation into scalable solutions.

You will integrate Clay with Salesforce/HubSpot, configure lead scoring, and monitor pipeline health, delivering robust automation while partnering with sales and marketing to translate business needs into working

Qualifications

• 2–4 years of GTM engineering, rev ops, sales engineering, or growth engineering.
• Hands-on experience building and maintaining workflows in Clay.
• Experience with outbound sales tooling and data enrichment providers (e.g. Clearbit, ZoomInfo, Apollo, LinkedIn Sales Navigator).
• Experience integrating GTM tools with a CRM (Salesforce, HubSpot) and outbound sequencing platforms.
• Working knowledge of APIs, webhooks, and basic scripting (Python, JavaScript, or similar) to automate workflows.
• Comfortable working with messy or unstructured data and building processes to clean and structure it.
• Experience working with financial, legal, or other complex datasets a plus.
• Comfortable working independently and figuring things out without a detailed set of requirements.

Responsibilities

• Design, build, and maintain GTM automation workflows in Clay to power outbound prospecting, enrichment, and lead scoring.
• Build data enrichment pipelines pulling from multiple sources (e.g. Clearbit, Apollo, ZoomInfo, LinkedIn Sales Navigator) to generate accurate, actionable prospect and account lists
• Integrate Clay with our CRM (Salesforce/HubSpot) and outbound sequencing tools (e.g. Instantly, Smartlead, Outreach) to keep data and workflows in sync
• Build and refine lead scoring and segmentation logic to prioritize the highest-value accounts and contacts
• Automate manual GTM processes using Clay's native integrations, APIs, and webhooks, supplemented with lightweight scripting (Python/JavaScript) where needed
• Partner closely with sales and marketing to translate business requirements into working technical systems
• Monitor data quality, deliverability, and workflow performance, and continuously test and iterate to improve conversion rates
• Build reporting and dashboards to track pipeline generation, campaign performance, and system health
• Stay current on new GTM tools, enrichment providers, and automation techniques

Skills

GTM engineering

Revenue operations

Sales engineering

Growth engineering

Data-driven workflows

Tools

Clay

APIs

Webhooks

Python

JavaScript

Salesforce

HubSpot

Clearbit

ZoomInfo

Apollo

LinkedIn Sales Navigator

Job description

Legalist in New York seeks a GTM Engineer to design, build, and optimize the systems powering our outbound motion. This hands-on role requires experience running Clay-based workflows and a knack for combining data enrichment, personalization, and automation into scalable solutions.

You will integrate Clay with Salesforce/HubSpot, configure lead scoring, and monitor pipeline health, delivering robust automation while partnering with sales and marketing to translate business needs into working