GTM Enablement Lead: Strategy to Execution

Freddie Mac; McLean (VA); In loco; USD 122.000 - 182.000; Tempo pieno

Descrizione del lavoro

Freddie Mac in McLean, VA seeks a Business Lead and Sales Enablement liaison for GTM strategy in the Single-Family division. You will translate go-to-market strategy into actionable tools and experiences to empower frontline teams to engage the market with confidence and consistency.

You will connect strategy to execution, ensuring teams understand changes, why they matter to customers, how to position solutions, and what actions accelerate adoption of priority offerings across customer-facing

Competenze

• Bachelor's Degree or equivalent in Business, Marketing, Communications, or related field preferred.
• 10+ years of go-to-market and sales enablement experience with customer-centric initiatives.
• 3+ years of change management experience supporting organizational initiatives.
• Experience using data analytics, CRM systems, and delivering content across digital and traditional channels.
• Strong communication, presentation, and reporting skills.

Mansioni

• Design and execute GTM strategies aligned with Single-Family priorities.
• Lead cross-functional teams to align stakeholders and deliver enablement solutions.
• Develop and deliver sales tools, messaging, playbooks, and resources for frontline teams.

Conoscenze

Go-to-market strategy

Sales enablement

Change management

Data analytics

CRM systems

Formazione

Bachelor's degree or equivalent in Business/Marketing/Communications

Strumenti

CRM platforms

Microsoft Office / Analytics tools

Descrizione del lavoro

Freddie Mac in McLean, VA seeks a Business Lead and Sales Enablement liaison for GTM strategy in the Single-Family division. You will translate go-to-market strategy into actionable tools and experiences to empower frontline teams to engage the market with confidence and consistency.

You will connect strategy to execution, ensuring teams understand changes, why they matter to customers, how to position solutions, and what actions accelerate adoption of priority offerings across customer-facing