GTM Enablement Architect — AI-Driven Growth (Remote)

Fello; United States; Remote; USD 130,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Flexible remote work

Professional growth

Health & wellness

Job summary

Fello is seeking a senior, individual contributor to own GTM enablement across Sales and Customer Success, with responsibility for onboarding, ramp, certifications, and AI-powered rollout programs.

You will partner with the GTM AI team to automate content delivery, build enablement metrics, and drive adoption through data‑driven decisions. This remote role emphasizes impact over management.

Qualifications

• You have 5 to 7 years of GTM enablement at a SaaS company with hands‑on program ownership.
• You have stood up or scaled onboarding, ramp, and certification programs and are comfortable with rollout program management.
• Experience enabling both Sales and Customer Success organizations.
• Demonstrated record of deploying AI tools in a GTM enablement context; examples will be discussed in interviews.
• Proven success as a true “player‑coach,” balancing strategy and hands‑on execution including content creation, training and facilitation.
• Proficiency with scaling enablement programs using CRM, LMS, content management and collaboration tools, plus data‑driven decision making.

Responsibilities

• Own the enablement calendar, onboarding and ramp program, and certification cadence across Sales and Customer Success.
• Run rollout program management for new tools, plays, process changes, and AI agent launches.
• Partner with the GTM AI team to shift content production toward AI‑produced assets and automate program delivery.
• Build enablement metrics: ramp time, competency and certification completion, play adoption, and correlation to rep performance.
• Stabilize and level up in‑flight enablement programs as you onboard into the role.
• Create guides, playbooks, glossaries, FAQs, slide decks, interactive trainings, talk tracks and other resource materials; build an AI system for ~15 product releases/month.
• Work closely with Sales and CS leadership and translate product launches into what Sales/CS need to sell and support them.
• Plan and execute an Annual GTM Kickoff.

Skills

GTM enablement

Program ownership

Content creation

AI tools deployment

CRM (HubSpot)

LMS (Articulate Rise)

Confluence

Google Workspace

Gong

KPIs & ROI

Tools

HubSpot

Articulate Rise

Confluence

Google Workspace

Gong

Job description

Fello is seeking a senior, individual contributor to own GTM enablement across Sales and Customer Success, with responsibility for onboarding, ramp, certifications, and AI-powered rollout programs.

You will partner with the GTM AI team to automate content delivery, build enablement metrics, and drive adoption through data‑driven decisions. This remote role emphasizes impact over management.