GTM Data Operations Lead, AI-Driven Data Strategy

CloudFlare; San Francisco (CA); Remote; USD 230,000 - 317,000; Full time

Benefits offered by this job

Medical Insurance

401(k) Retirement Plan

Employee Stock Participation Plan

Flexible PTO

Parental Leave

Job summary

Cloudflare is seeking a Senior Principal, GTM Data Operations to lead data strategy and execution for Revenue Operations. This principal IC role focuses on building scalable data infrastructure, governance, and AI-enabled processes to support GTM initiatives across the organization.

Ideal candidates will have 12+ years in Sales Operations or CRM architecture, deep Salesforce experience, and a track record of delivering complex data projects at scale, driving better decision making and business

Qualifications

• 12+ years in Sales Operations or a CRM architecture function
• Experience leveraging AI tools to build automation and reduce complexities
• Strong proficiencies in building account hierarchies for fast-growing companies
• Experience scaling global data quality including firmographic and technographic enrichment
• Experience evaluating integrations between CRM and external data systems
• Experience using various firmographic data sources and leveraging them effectively
• Extensive experience with Salesforce tooling ecosystem and related teams
• Proven ability to manage multiple complex projects simultaneously
• Excellent verbal and written communication skills
• Strong quantitative skills and data fluency
• Ability to map data models and perform data engineering tasks

Responsibilities

• Build a roadmap to improve data strategy and governance for customer and firmographic data
• Lead AI implementations to reduce data inefficiencies
• Collaborate with Data, Intelligence, Analytics and IT to deploy data tools
• Establish governance to balance Field needs with data governance
• Create playbooks and documentation for repeatable data tasks
• Identify data source owners in the CRM and ensure accountability
• Address data-related issues, conflicts, and communicate changes effectively

Skills

Sales Operations

CRM architecture

AI tools

Data governance

Account hierarchies

CRM integrations

Firmographic data

Salesforce

Data quality

Data engineering

Data sources

Tools

Salesforce

Job description

Cloudflare is seeking a Senior Principal, GTM Data Operations to lead data strategy and execution for Revenue Operations. This principal IC role focuses on building scalable data infrastructure, governance, and AI-enabled processes to support GTM initiatives across the organization.

Ideal candidates will have 12+ years in Sales Operations or CRM architecture, deep Salesforce experience, and a track record of delivering complex data projects at scale, driving better decision making and business