GTM & ABM Lead — AI-Driven Growth Marketing

BairesDev; California; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Work-from-home setup

PTO

Parental leave

Health insurance

Vision & Dental

Life Insurance

401K

Job summary

BairesDev, a global technology partner, seeks a Growth Marketing contributor to support US-based sales and account leaders. You’ll run ABM campaigns, map processes with teams, and build automations that alert sellers when to act, using tools like Clay, n8n, Make, Zapier and AI steps.

This hands-on individual contributor role emphasizes data-driven workflows, multi‑channel outreach across email, LinkedIn, ads and mail, and continuous experimentation to accelerate pipeline and revenue.

Qualifications

• 2+ years running ABM programs in partnership with sales.
• 2+ years building automations used by sellers (signal-based workflows, data enrichment, routing).
• 2+ years working with US-based commercial teams or US B2B buyers.
• Hands-on multi-channel campaigns across at least three channels (email, LinkedIn, ads, direct mail).
• Daily use of generative AI/LLMs inside automations, not just copywriting.

Responsibilities

• Plan and run account-based campaigns for target and existing accounts across email, LinkedIn messaging, LinkedIn Ads, and direct mail, coordinated with each account's sales owner.
• Map commercial processes with sales and account teams and build automations (CRM, Clay, n8n/Make/Zapier, LLM steps) that detect account signals and alert sellers when to take action.
• Build and maintain the data behind these programs, including target-account lists, buying committees, and enriched account and contact records in CRM portals.
• Report weekly to commercial leaders on outcomes, including meetings booked, opportunities created, deals accelerated, accounts expanded, and revenue influenced.
• Test new channels and plays beyond the core four, such as event follow-up, video, or retargeting, and scale the ones that move pipeline.

Skills

ABM programs

Automation workflows

Sales collaboration

GenAI usage

Tools

Clay

n8n

Make

Zapier

HubSpot

Salesforce

Job description

BairesDev, a global technology partner, seeks a Growth Marketing contributor to support US-based sales and account leaders. You’ll run ABM campaigns, map processes with teams, and build automations that alert sellers when to act, using tools like Clay, n8n, Make, Zapier and AI steps.

This hands-on individual contributor role emphasizes data-driven workflows, multi‑channel outreach across email, LinkedIn, ads and mail, and continuous experimentation to accelerate pipeline and revenue.