Growth & Retention CRM Leader | Data-Driven Fan Engagement

Multi Company Logo; United States; On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

Sabres Experience tickets

401(k) with employer matching

Paid time off

Wellness programs

Job summary

Multi Company Logo is seeking a seasoned Growth & Retention Strategy leader to oversee CRM data, campaigns, and analytics. You will drive end-to-end CRM initiatives across ticketing, partnerships, and marketing to boost fan engagement, revenue, and operational efficiency.

In year one, you will standardize segments, establish golden records, and develop lead scoring while guiding a team and aligning with cross-functional goals.

Qualifications

• Bachelor’s degree in Business, Marketing, Information Systems, or related field.
• 5+ years in CRM, database marketing, or marketing automation, preferably in sports/entertainment.
• Deep knowledge of CRM platforms and customer data platforms, plus segmentation and lifecycles.
• Proven experience using data warehouses to drive strategy.

Responsibilities

• Oversee data integrity, hygiene, and integration across systems.
• Standardize campaign tracking and KPI reporting for marketing metrics.
• Assist with marketing automation for emails and digital ads.
• Collaborate to develop effective customer journeys across teams.
• Own and evolve CRM and pipeline strategy for B2C and B2B.
• Lead cross-department alignment with ticketing, marketing, partnerships.
• Develop retention models and lead scoring for new opportunities.
• Provide executive insights on audience segments and data health.

Skills

CRM strategy

Audience segmentation

Marketing automation

Data warehousing

Microsoft Excel

Team leadership

Education

Bachelor’s degree in Business/Marketing/IS

Tools

Microsoft Dynamics

Salesforce

KORE/Two Circles

Agilitek

Leap

SQL Server

AWS Redshift

Job description

Multi Company Logo is seeking a seasoned Growth & Retention Strategy leader to oversee CRM data, campaigns, and analytics. You will drive end-to-end CRM initiatives across ticketing, partnerships, and marketing to boost fan engagement, revenue, and operational efficiency.

In year one, you will standardize segments, establish golden records, and develop lead scoring while guiding a team and aligning with cross-functional goals.