Senior CRM Performance Leader

FanDuel; New York (NY); Vor Ort; USD 127.000 - 159.000; Vollzeit

Benefits dieser Stelle

FanDuel Total Rewards

PTO & holidays

401k with match

Zusammenfassung

FanDuel is seeking a Senior Manager, CRM Performance to lead a new CRM capability that makes sportsbook communications more effective, personalized, and commercially impactful. You will own lifecycle marketing, data collaboration, and cross‑channel optimization to drive engagement and business outcomes.

You will build and lead a high‑performing team, partner with data science, analytics, product, and Martech, and translate insights into scalable strategies across messaging, channels, and

Qualifikationen

• 8+ years of experience in CRM, lifecycle marketing, retention or related fields, including significant experience leading teams and performance‑driven customer programs.
• Deep experience operating in CRM or lifecycle marketing at meaningful scale, with a strong understanding of segmentation, customer journeys, campaign orchestration, and multi‑channel communications.
• Strong commercial and analytical mindset, with a track record of connecting customer communication strategies to measurable business outcomes and optimizing investment and performance.
• Demonstrated experience designing and interpreting experimentation, measurement, and test‑and‑learn programs, with the ability to turn data into clear strategic decisions.
• Experience partnering with Data Science, Analytics, Product, and Martech teams to apply customer data, personalization, and automation to marketing programs.
• Strong understanding of customer behavior and lifecycle dynamics, including how value, engagement, seasonality, competitive intensity, and customer context should influence marketing strategy.
• Proven ability to lead through complexity, influence senior stakeholders, and align cross‑functional teams around a common customer and business objective.
• Excellent people leadership, communication, and prioritization skills, with a track record of building teams and capabilities in fast‑moving environments.
• Experience in sports betting, gaming, fintech, subscription businesses, e‑commerce, or other high‑scale consumer businesses is strongly preferred.
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus.

Aufgaben

• Own the CRM Performance strategy across Sportsbook, establishing the framework for planning, prioritization, measurement, and optimization across segments, lifecycle stages, campaigns, and channels.
• Lead the development of a holistic view of customer communication performance, linking campaign metrics to engagement, monetization, retention, reactivation, and lifetime value.
• Establish and lead a rigorous test‑and‑learn agenda across messaging, channel, cadence, content, audience, and journey design, turning results into scalable best practices.
• Own the communication performance operating rhythm, translating customer behavior and calendar dynamics into recommendations on what to communicate, to whom, when, and through which channel.
• Define the strategy for customer contact management, balancing engagement with customer experience and guarding against over‑messaging.
• Partner with Enablement to identify and unlock new decisioning capabilities, data sources, and tooling for smarter audience selection, personalization, orchestration, and measurement.
• Identify opportunities to simplify and improve the CRM operating model with repeatable processes, standards, and performance frameworks.
• Serve as a senior strategic partner to Lifecycle, Loyalty, and Strategic Campaigns, translating insights into stronger campaign strategies and a more connected customer experience.
• Build and develop the CRM Performance capability with a high‑performing team, prioritization, and cross‑functional collaboration; communicate findings to leadership.

Kenntnisse

CRM strategy

Lifecycle marketing

Multi-channel comms

Experimentation & analytics

Team leadership

Stakeholder management

Sports betting domain knowledge

Jobbeschreibung

FanDuel is seeking a Senior Manager, CRM Performance to lead a new CRM capability that makes sportsbook communications more effective, personalized, and commercially impactful. You will own lifecycle marketing, data collaboration, and cross‑channel optimization to drive engagement and business outcomes.

You will build and lead a high‑performing team, partner with data science, analytics, product, and Martech, and translate insights into scalable strategies across messaging, channels, and