AI CRM Architect & Retention Growth Lead — Remote

Stay Group; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Stay Group is seeking an AI CRM & Retention Automation Lead to own the design, build, and scaling of a production‑level AI‑driven CRM system for player retention. You will define the architecture, connect data, models, and tools, and shift the CRM team from manual campaigns to AI‑supervised personalization.

Reporting to the CRO in Revenue, you will drive MVP flows, automate segmentation and campaigns, and implement an analytics loop for continuous learning and optimization.

Qualifications

• Proven experience building or owning production automation systems that connect data, models, and marketing tools.
• Hands-on with at least one major CRM/marketing automation platform (Customer.io strongly preferred; Optimove, Braze, or Iterable also relevant).
• Practical experience with customer data platforms, data warehouses (BigQuery or Snowflake), and orchestration tools (dbt, Airflow, n8n, Make, or similar).
• Ability to design and implement AI-driven flows: churn/LTV/next-best-action models, recommendation logic, LangChain/LangGraph or direct LLM APIs (Claude, OpenAI).
• Strong systems thinking: describe architecture, data flow, agents, integrations, approval layer, and analytics loop, then build it.
• iGaming, fintech, e-commerce, subscription, or marketplace background with high-volume customer data is a plus.
• Senior / Lead level. You will own the direction: architecture, roadmap, implementation, integrations, AI agents, automation, analytics, documentation, and scaling.

Responsibilities

• Own the design, build, and scaling of a production-level AI-driven CRM for player retention.
• Define architecture, connect data, models, and tools into a working system, and move CRM to AI-supervised personalization.
• Launch MVP flows, automate segmentation, timing, offer selection, and campaign creation with analytics.
• Put an AI optimization loop into production and prepare the foundation for VIP/PAM AI.

Skills

CRM architectures

AI-driven personalization

Data pipeline design

Customer.io

BigQuery

Snowflake

dbt

Airflow

LangChain

LLM APIs

Churn modeling

Tools

Customer.io

Optimizely

Braze

Iterable

BigQuery

Snowflake

dbt

Airflow

n8n

Make

Job description

Stay Group is seeking an AI CRM & Retention Automation Lead to own the design, build, and scaling of a production‑level AI‑driven CRM system for player retention. You will define the architecture, connect data, models, and tools, and shift the CRM team from manual campaigns to AI‑supervised personalization.

Reporting to the CRO in Revenue, you will drive MVP flows, automate segmentation and campaigns, and implement an analytics loop for continuous learning and optimization.