CRM Growth & Retention Strategy Lead

Buffalo Sabres; Buffalo (NY); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

Sabres Experience tickets

Wellness programs

401(k) plan

Job summary

Buffalo Sabres seeks a Manager of Growth & Retention Strategy to oversee CRM strategy, data integrity, and marketing automation across ticketing, partnerships, and marketing. You will lead system integrations, automation, and performance reporting to boost fan engagement and revenue.

You will standardize segments, create lead scoring, and establish golden records in your first year, working with cross-functional teams to achieve organizational goals.

Qualifications

• 5+ years in CRM, database marketing, or marketing automation.
• Experience in sports, entertainment, or e-commerce preferred.
• Strong knowledge of audience segmentation and customer lifecycles.
• Proven ability to drive data-driven marketing strategies.

Responsibilities

• Oversee CRM data integrity and integration across platforms.
• Standardize campaign tracking and KPI reporting.
• Lead marketing automation for email and digital ads.
• Develop customer journeys and lead scoring models.
• Own CRM and pipeline strategy for B2C and B2B.
• Provide executive insights on audience segments and health.

Skills

CRM strategy

Marketing automation

Data warehousing

SQL

Team leadership

Audience segmentation

Education

Bachelor’s degree in Business/Marketing/IS

Master’s degree a plus

Tools

Microsoft Dynamics

Salesforce

KORE/Two Circles

Agilitek/Leap

Tableau

Job description

Buffalo Sabres seeks a Manager of Growth & Retention Strategy to oversee CRM strategy, data integrity, and marketing automation across ticketing, partnerships, and marketing. You will lead system integrations, automation, and performance reporting to boost fan engagement and revenue.

You will standardize segments, create lead scoring, and establish golden records in your first year, working with cross-functional teams to achieve organizational goals.