CRM & Loyalty Growth Director

Crecera-Brands; Minneapolis (MN); Híbrido; USD 110.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, vision

401(k) with company match

Paid time off

Employee discounts

Descripción de la vacante

Crecera Brands is seeking a Director of CRM & Loyalty to maximize customer lifetime value across The Golfer's World, Play Baseball, and Play Softball. Lead the CRM strategy, lifecycle marketing, loyalty programs, and direct mail initiatives across email, SMS, and emerging channels.

The role requires deep SFMC, data architecture, segmentation, automation, and SQL-driven audience management, with hands-on leadership across cross-functional teams to drive retention and growth.

Formación

• Bachelor's degree in Marketing, Business, Communications, or a related field is required.
• 8+ years of experience in CRM, lifecycle marketing, retention marketing, customer engagement, or loyalty strategy.
• 3+ years of leadership experience managing teams and cross-functional initiatives.
• Experience within a direct-to-consumer ecommerce organization.
• Deep experience managing email, SMS, marketing automation, customer segmentation, and lifecycle marketing programs.
• Demonstrated success improving retention, repeat purchase rate, customer lifetime value (LTV), and customer engagement.

Responsabilidades

• Own the CRM strategy and customer lifecycle roadmap across email, SMS, direct mail, and loyalty channels.
• Develop customer engagement programs to increase retention, repeat purchase behavior, and LTV.
• Build and optimize lifecycle journeys including welcome, onboarding, browse abandonment, cart abandonment, replenishment, post-purchase, win-back, and reactivation.
• Partner with Analytics and Ecommerce teams to identify retention opportunities throughout the customer lifecycle.
• Analyze customer behavior and engagement trends to identify opportunities to improve retention and revenue.

Conocimientos

CRM strategy

Lifecycle marketing

Email marketing

SMS marketing

Salesforce Marketing Cloud

SQL

Data segmentation

Team leadership

Analytics

Educación

Bachelor's degree in Marketing, Business, Communications, or related field

Herramientas

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Contact Builder

Data Extensions

Email Studio

Descripción del empleo

Crecera Brands is seeking a Director of CRM & Loyalty to maximize customer lifetime value across The Golfer's World, Play Baseball, and Play Softball. Lead the CRM strategy, lifecycle marketing, loyalty programs, and direct mail initiatives across email, SMS, and emerging channels.

The role requires deep SFMC, data architecture, segmentation, automation, and SQL-driven audience management, with hands-on leadership across cross-functional teams to drive retention and growth.