Senior CRM Performance Lead – Personalization & Growth

SportsTechJobs; New York (NY); Hybrid; USD 127.000 - 159.000; Vollzeit

Benefits dieser Stelle

Health plans

PTO & sick leave

Annual bonus

401k with match

Commuter benefits

Pet insurance

Zusammenfassung

FanDuel is hiring a Senior Manager, CRM Performance in New York City to lead a new CRM capability within Customer Marketing. You will own lifecycle communication strategy, partner with data science and analytics, and drive multi-channel messaging to improve engagement and business outcomes.

The role requires 8+ years in CRM/lifecycle marketing with experience leading teams and a strong analytical mindset. The position is hybrid with teams across multiple functions and regions.

Qualifikationen

• 8+ years in CRM, lifecycle marketing, retention or related fields.
• Experience leading teams and performance-driven customer programs.
• Proven ability to connect communications to measurable outcomes.

Aufgaben

• Own the CRM Performance strategy across Sportsbook communications.
• Lead a holistic view of customer communication performance and outcomes.
• Drive test-and-learn programs and translate results into scalable practices.
• Define the contact management strategy while protecting customer experience.

Kenntnisse

CRM marketing

Lifecycle marketing

Team leadership

Experimentation

Cross-functional collaboration

Data-driven decisions

Jobbeschreibung

FanDuel is hiring a Senior Manager, CRM Performance in New York City to lead a new CRM capability within Customer Marketing. You will own lifecycle communication strategy, partner with data science and analytics, and drive multi-channel messaging to improve engagement and business outcomes.

The role requires 8+ years in CRM/lifecycle marketing with experience leading teams and a strong analytical mindset. The position is hybrid with teams across multiple functions and regions.