CRM Growth & Retention Strategy Lead

Hockey-Western-New-York,-LL; Buffalo (NY); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

Sabres game tickets

401(k) with employer matching

Paid time off

Health benefits

Wellness programs

Community events

Job summary

Hockey Western New York, LLC in Buffalo, NY is seeking a Manager of Growth & Retention Strategy to oversee CRM strategy and data integrity across ticketing, partnerships, and marketing. You will lead automation initiatives, system integrations, and performance reporting to engage fans and drive revenue.

Your responsibilities include standardizing audience segments, building lead scoring, and delivering executive insights on database health.

Qualifications

• Bachelor’s degree in business, marketing, information systems, or related field; master’s preferred.
• 5+ years CRM, database marketing, or marketing automation experience.
• Deep knowledge of CRM providers and data platforms.
• Strong audience segmentation, lifecycles, and personalization expertise.
• Experience using data warehouses to drive sales and marketing strategies.

Responsibilities

• Oversee data integrity, hygiene, and integration across platforms.
• Standardize campaign tracking and KPI reporting.
• Assist with marketing automation for email and digital campaigns.
• Develop customer journeys and CRM/pipeline strategy for B2C/B2B.
• Lead lead scoring models and retention analytics; present insights to leaders.
• Provide leadership to direct reports and coach team members.

Skills

CRM experience

Marketing automation

Audience segmentation

Data analysis

SQL

Excel

Data warehousing

Education

Bachelor’s degree in business/marketing/information systems

Master’s degree a plus

Tools

Microsoft Dynamics

Salesforce

KORE/Two Circles

Agilitek

Leap

SQL Server

AWS Redshift

Snowflake

Job description

Hockey Western New York, LLC in Buffalo, NY is seeking a Manager of Growth & Retention Strategy to oversee CRM strategy and data integrity across ticketing, partnerships, and marketing. You will lead automation initiatives, system integrations, and performance reporting to engage fans and drive revenue.

Your responsibilities include standardizing audience segments, building lead scoring, and delivering executive insights on database health.