Growth Product Manager — ML-Powered Notifications

Coinbase; Northern (KY); On-site; USD 180,000 - 212,000; Full time

Benefits offered by this job

Equity

Bonus eligibility

Medical, dental, vision

401(k)

Job summary

Coinbase seeks a Product Manager II on the Growth team to own the end-to-end notifications platform, spanning push, in-app, and email. You will drive engagement and retention through ML-powered relevance while partnering with engineering, data science, and marketing to optimize targeting and timing.

Lead experimentation (A/B and multivariate) at scale and guide platform architecture for real-time personalization and new channels.

Qualifications

• 5+ years of product management experience with growth, engagement, or lifecycle focus at scale (1M+ users).
• Proven track record shipping ML-powered personalization or relevance features with data science collaboration.
• Deep expertise in experimentation methodology, including A/B and multivariate testing.
• Experience owning a multi-channel messaging or notifications platform (push, in-app, email).
• Fluency in SQL and data analysis tools with self-service insights mindset.
• Uses generative AI responsibly with human oversight to improve workflow efficiency.

Responsibilities

• Own the product roadmap for Coinbase's notifications platform across push, in-app, and email.
• Drive improvements in engagement, activation, and retention through ML-powered strategies.
• Partner with Engineering, Data Science, and Marketing to build relevance models.
• Lead experimentation programs to validate timing, content, and channel decisions.
• Shape long-term platform architecture for new channels and real-time personalization.

Job description

Coinbase seeks a Product Manager II on the Growth team to own the end-to-end notifications platform, spanning push, in-app, and email. You will drive engagement and retention through ML-powered relevance while partnering with engineering, data science, and marketing to optimize targeting and timing.

Lead experimentation (A/B and multivariate) at scale and guide platform architecture for real-time personalization and new channels.