Product Manager (Growth, Notifications)

Coinbase, Inc.; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

Coinbase, Inc. is seeking a Product Manager II on the Growth team within the Consumer & Business group to own the end-to-end notifications platform (push, in-app, email).

You will define the strategy for communicating with millions of customers, leveraging ML-powered relevance to drive activation, re-engagement, and lifetime value. You will own the product roadmap across channels, balance infrastructure with growth experiments, and partner with Engineering, Data Science, and Marketing to build

Qualifications

• Proven track record shipping ML-powered personalization or relevance features.
• Experience owning a multi-channel messaging or notifications platform (push, in-app, email).
• Deep expertise in experimentation methodology and metrics to inform roadmap decisions.
• Fluency in SQL and data analysis to drive product decisions.

Responsibilities

• Own the end-to-end notifications platform across push, in-app, and email.
• Define strategy for Coinbase communications to millions of customers using ML relevance.
• Own product roadmap balancing infrastructure and growth experiments.
• Drive engagement, activation, and retention with personalized notification strategies.
• Partner with Engineering, Data Science, and Marketing to build relevance models.
• Lead A/B and multivariate experiments to optimize timing, content, and channels.
• Shape long-term platform architecture for new channels and real-time personalization.

Skills

ML-powered personalization

Multi-channel messaging

Experimentation

SQL

Data analysis

Product management

Job description

• As a Product Manager II on the Growth team within the Consumer & Business group, you’ll own the end-to-end notifications platform spanning push, in-app, and email channels
• This team drives user engagement and retention by delivering the right message to the right user at the right time. You’ll define the strategy for how Coinbase communicates with millions of customers, leveraging ML-powered relevance to increase activation, re-engagement, and lifetime value
• Own the product roadmap for Coinbase’s notifications platform across push, in-app, and email channels, balancing infrastructure investment with growth experimentation
• Drive measurable improvements in user engagement, activation, and retention through personalized, ML-powered notification strategies
• Partner with Engineering, Data Science, and Marketing to build relevance models that improve targeting precision and reduce notification fatigue
• Lead experimentation programs (A/B and multivariate testing) to validate notification timing, content, and channel selection at scale
• Shape the long-term platform architecture to support new channels, audience segmentation, and real-time personalization capabilities

Proven track record shipping ML-powered personalization or relevance features, with demonstrated ability to partner with data science teams on model development and evaluationExperience owning a multi-channel messaging or notifications platform (push, in-app, email), including deliverability, opt-in optimization, and frequency managementDeep expertise in experimentation methodology, including designing A/B tests, defining success metrics, and interpreting results to inform roadmap decisionsUtilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and qualityFluency in SQL and data analysis tools, with a demonstrated habit of self-serving insights to drive product decisions without waiting for analyst support5+ years of product management experience with at least 2 years focused on growth, engagement, or lifecycle products at scale (1M+ users)