Product Manager II, Growth - Notifications

Coinbase; Northern (KY); Hybrid; USD 180,000 - 212,000; Full time

Benefits offered by this job

Equity

Bonus eligibility

Medical, dental, vision

401(k)

Job summary

Coinbase seeks a Product Manager II on the Growth team to own the end-to-end notifications platform, spanning push, in-app, and email. You will drive engagement and retention through ML-powered relevance while partnering with engineering, data science, and marketing to optimize targeting and timing.

Lead experimentation (A/B and multivariate) at scale and guide platform architecture for real-time personalization and new channels.

Qualifications

• 5+ years of product management experience with growth, engagement, or lifecycle focus at scale (1M+ users).
• Proven track record shipping ML-powered personalization or relevance features with data science collaboration.
• Deep expertise in experimentation methodology, including A/B and multivariate testing.
• Experience owning a multi-channel messaging or notifications platform (push, in-app, email).
• Fluency in SQL and data analysis tools with self-service insights mindset.
• Uses generative AI responsibly with human oversight to improve workflow efficiency.

Responsibilities

• Own the product roadmap for Coinbase's notifications platform across push, in-app, and email.
• Drive improvements in engagement, activation, and retention through ML-powered strategies.
• Partner with Engineering, Data Science, and Marketing to build relevance models.
• Lead experimentation programs to validate timing, content, and channel decisions.
• Shape long-term platform architecture for new channels and real-time personalization.

Job description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase

As a Product Manager II on the Growth team within the Consumer & Business group, you'll own the end-to-end notifications platform spanning push, in-app, and email channels. This team drives user engagement and retention by delivering the right message to the right user at the right time. You'll define the strategy for how Coinbase communicates with millions of customers, leveraging ML-powered relevance to increase activation, re-engagement, and lifetime value.

What you'll do:

• Own the product roadmap for Coinbase's notifications platform across push, in-app, and email channels, balancing infrastructure investment with growth experimentation.


• Drive measurable improvements in user engagement, activation, and retention through personalized, ML-powered notification strategies.


• Partner with Engineering, Data Science, and Marketing to build relevance models that improve targeting precision and reduce notification fatigue.


• Lead experimentation programs (A/B and multivariate testing) to validate notification timing, content, and channel selection at scale.


• Shape the long-term platform architecture to support new channels, audience segmentation, and real-time personalization capabilities.

Required Skills and Experience:

• 5+ years of product management experience with at least 2 years focused on growth, engagement, or lifecycle products at scale (1M+ users).


• Proven track record shipping ML-powered personalization or relevance features, with demonstrated ability to partner with data science teams on model development and evaluation.


• Deep expertise in experimentation methodology, including designing A/B tests, defining success metrics, and interpreting results to inform roadmap decisions.


• Experience owning a multi-channel messaging or notifications platform (push, in-app, email), including deliverability, opt-in optimization, and frequency management.


• Fluency in SQL and data analysis tools, with a demonstrated habit of self-serving insights to drive product decisions without waiting for analyst support.


• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice

Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus): $180,370 — $212,200 USD