Growth PM II, ML-Powered Notifications (Remote)

Coinbase; Boston (MA); Hybrid; USD 180,000 - 212,000; Full time

Job summary

Coinbase is seeking a Product Manager II on the Growth team to own the end-to-end notifications platform spanning push, in-app, and email channels. You will define the strategy for how Coinbase communicates with millions of customers, leveraging ML-powered relevance to increase activation, re-engagement, and lifetime value.

You will partner with Engineering, Data Science, and Marketing to build relevance models and run experimentation programs at scale, shaping the platform for future growth and

Qualifications

• 5+ years of product management experience with a growth focus at scale (1M+ users).
• Proven track record shipping ML-powered personalization with data science collaboration.
• Deep expertise in experimentation methodology and interpreting results to inform roadmap.
• Experience owning a multi-channel messaging or notifications platform (push, in-app, email).
• Fluency in SQL and data-analysis tools for self-service insights.

Responsibilities

• Own the product roadmap for Coinbase's notifications platform across push, in-app, and email channels, balancing infrastructure investment with growth experimentation.
• Drive measurable improvements in user engagement, activation, and retention through personalized, ML-powered notification strategies.
• Partner with Engineering, Data Science, and Marketing to build relevance models that improve targeting precision and reduce notification fatigue.
• Lead experimentation programs (A/B and multivariate testing) to validate notification timing, content, and channel selection at scale.
• Shape the long-term platform architecture to support new channels, audience segmentation, and real-time personalization capabilities.

Skills

Product management

Growth & lifecycle

ML-powered personalization

Experimentation

Multi-channel messaging

SQL

Generative AI

Tools

Data analysis tools

Job description

Coinbase is seeking a Product Manager II on the Growth team to own the end-to-end notifications platform spanning push, in-app, and email channels. You will define the strategy for how Coinbase communicates with millions of customers, leveraging ML-powered relevance to increase activation, re-engagement, and lifetime value.

You will partner with Engineering, Data Science, and Marketing to build relevance models and run experimentation programs at scale, shaping the platform for future growth and