Growth PM: ML-Powered Notifications & Engagement

Coinbase, Inc.; City of Albany (NY); Hybrid; USD 180,000 - 212,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) plan

Equity eligibility

Bonus eligibility

Job summary

Coinbase is seeking a Product Manager II on the Growth team to own the end-to-end notifications platform across push, in-app, and email. You’ll drive engagement and retention by delivering timely, personalized messages and collaborating with data science for ML-driven relevance.

You will design experiments, influence roadmap through analysis, and shape a scalable architecture to support new channels and real-time personalization, all within a remote-first, hybrid work model.

Qualifications

• 5+ years of product management experience with at least 2 years focused on growth, engagement, or lifecycle products at scale (1M+ users).
• Proven track record shipping ML-powered personalization or relevance features, with demonstrated ability to partner with data science teams on model development and evaluation.
• Deep expertise in experimentation methodology, including designing A/B tests, defining success metrics, and interpreting results to inform roadmap decisions.
• Experience owning a multi-channel messaging or notifications platform (push, in-app, email), including deliverability, opt-in optimization, and frequency management.
• Fluency in SQL and data analysis tools, with a demonstrated habit of self-serving insights to drive product decisions without waiting for analyst support.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Responsibilities

• Own the product roadmap for Coinbase's notifications platform across push, in-app, and email channels.
• Drive measurable improvements in user engagement, activation, and retention through personalized, ML-powered notification strategies.
• Partner with Engineering, Data Science, and Marketing to build relevance models that improve targeting precision and reduce notification fatigue.
• Lead experimentation programs (A/B and multivariate testing) to validate notification timing, content, and channel selection at scale.
• Shape the long-term platform architecture to support new channels, audience segmentation, and real-time personalization capabilities.

Skills

Product mgmt

Growth

ML personalization

Experimentation

SQL

Data analysis

Generative AI

Job description

Coinbase is seeking a Product Manager II on the Growth team to own the end-to-end notifications platform across push, in-app, and email. You’ll drive engagement and retention by delivering timely, personalized messages and collaborating with data science for ML-driven relevance.

You will design experiments, influence roadmap through analysis, and shape a scalable architecture to support new channels and real-time personalization, all within a remote-first, hybrid work model.