Growth PM — ML-Driven Notifications Platform

Coinbase, Inc.; Sacramento (CA); Remote; USD 180,000 - 212,000; Full time

Job summary

Coinbase is seeking a Product Manager II for the Growth team. You will own the end-to-end notifications platform (push, in-app, email) and define a strategy to improve activation, engagement, and lifetime value using ML-driven relevance.

You will collaborate with Engineering, Data Science, and Marketing to build audience models, run A/B/multivariate experiments, and scale real-time personalization across channels. Remote-first environment with quarterly in-person surges.

Qualifications

• 5+ years of product management experience with at least 2 years focused on growth, engagement, or lifecycle products at scale (1M+ users).
• Proven track record shipping ML-powered personalization or relevance features, with demonstrated ability to partner with data science teams on model development and evaluation.
• Deep expertise in experimentation methodology, including designing A/B tests, defining success metrics, and interpreting results to inform roadmap decisions.
• Experience owning a multi-channel messaging or notifications platform (push, in-app, email), including deliverability, opt-in optimization, and frequency management.
• Fluency in SQL and data analysis tools, with a demonstrated habit of self-serving insights to drive product decisions without waiting for analyst support.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Responsibilities

• Own the product roadmap for Coinbase's notifications platform across push, in-app, and email channels, balancing infrastructure investment with growth experimentation.
• Drive measurable improvements in user engagement, activation, and retention through personalized, ML-powered notification strategies.
• Partner with Engineering, Data Science, and Marketing to build relevance models that improve targeting precision and reduce notification fatigue.
• Lead experimentation programs (A/B and multivariate testing) to validate notification timing, content, and channel selection at scale.
• Shape the long-term platform architecture to support new channels, audience segmentation, and real-time personalization capabilities.

Skills

Product management

Growth

Engagement

Lifecycle products

ML-powered personalization

Experimentation

SQL

Data analysis

Job description

Coinbase is seeking a Product Manager II for the Growth team. You will own the end-to-end notifications platform (push, in-app, email) and define a strategy to improve activation, engagement, and lifetime value using ML-driven relevance.

You will collaborate with Engineering, Data Science, and Marketing to build audience models, run A/B/multivariate experiments, and scale real-time personalization across channels. Remote-first environment with quarterly in-person surges.