Growth & PLG GTM Engineer — Outbound Architect

lemlist; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

lemlist is seeking a GTM Engineer, Growth & PLG to own growth-driven outbound and product-led growth initiatives. You will launch campaigns across the market, test angles nobody tried, run the sending infrastructure, and bring winning plays back into the system.

The role emphasizes building scalable outbound like a paid channel, starting with the US and then expanding to other markets. You’ll collaborate with Hugo and the VP Growth, reporting to leadership and contributing to a public cadence of

Qualifications

• Experience running sending infrastructure at scale and proving deliverability.
• Ability to design, launch and optimize outbound campaigns across multi-channel channels.
• Strong copywriting and experimentation skills to improve response rates.
• Familiarity with total addressable market, ICPs, and campaign measurement.

Responsibilities

• Run outbound like ads with a focus on reach, frequency and creative optimization.
• Own the sending infrastructure, deliverability, warm-up, and inbox placement.
• Launch and test campaigns across markets, starting with the US and expanding globally.
• Write precise copy tailored to pains of the target persona and publish learnings publicly.
• Turn winning plays into evergreen templates and campaigns.

Skills

Growth marketing

Outbound

PLG

Deliverability

Job description

lemlist is seeking a GTM Engineer, Growth & PLG to own growth-driven outbound and product-led growth initiatives. You will launch campaigns across the market, test angles nobody tried, run the sending infrastructure, and bring winning plays back into the system.

The role emphasizes building scalable outbound like a paid channel, starting with the US and then expanding to other markets. You’ll collaborate with Hugo and the VP Growth, reporting to leadership and contributing to a public cadence of