Growth Platforms Director: CRM & Personalization

PENN Interactive; United States; On-site; USD 185,000 - 230,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Relaxed work environment

Education reimbursements

Job summary

Penn Interactive is seeking a Director of Product to lead Growth Platforms, driving the technology and data capabilities powering promotions, loyalty, CRM, segmentation, and marketing data across online and retail experiences.

You will partner with Marketing and Analytics to evolve lifecycle marketing, enable personalized audiences, and define KPIs with experimentation to optimize investments. Leadership across multiple teams is essential.

Qualifications

• 8+ years in product management with 2+ years in people leadership.
• Experience building data-intensive growth, marketing, promotions, personalization, CRM or loyalty platforms at scale.
• Deep understanding of customer data, segmentation, targeting, activation and measurement.
• Ability to translate large datasets into actionable segments and personalized experiences.

Responsibilities

• Define and drive product strategy and roadmap for Growth Platforms including promotions, loyalty, CRM, segmentation, and marketing data.
• Lead development of a unified promotions and offers platform supporting multiple products and channels.
• Build data and segmentation capabilities to enable audiences for personalized offers.
• Partner with Marketing to evolve CRM and lifecycle marketing, targeting, activation, experimentation, and measurement.
• Develop growth capabilities across online sportsbook, casino, digital retail, and loyalty experiences.
• Create self-service platforms for marketing to launch campaigns with speed and independence.
• Collaborate with Data and Engineering on data architecture, integrations, and decisioning systems.
• Establish KPIs and experimentation frameworks to measure impact of promotions and loyalty investments.
• Lead, coach, and grow Product Managers and cross-functional teams.

Skills

Product management

People leadership

Data-driven growth

CRM & loyalty platforms

Segmentation & targeting

Experimentation & measurement

Cross-functional collaboration

Executive communication

Tools

APIs

Event streams

Data architectures

Integrations

Decisioning systems

Marketing platforms

Job description

Penn Interactive is seeking a Director of Product to lead Growth Platforms, driving the technology and data capabilities powering promotions, loyalty, CRM, segmentation, and marketing data across online and retail experiences.

You will partner with Marketing and Analytics to evolve lifecycle marketing, enable personalized audiences, and define KPIs with experimentation to optimize investments. Leadership across multiple teams is essential.