Growth-Driven Personalization Specialist

Upbound Group; Plano (TX); On-site; USD 85,000 - 130,000; Full time

Job summary

Upbound Group seeks a hands-on Personalization Specialist to turn strategy into measurable growth. You will own the audience playbook, build and govern audience segments in the CDP, and run experiments across web and app while ensuring governance, privacy, and brand standards.

Collaboration with CRM, marketing, and product is essential to accelerate value. The role emphasizes day‑to‑day execution, with no people management, focusing on shipping personalized experiences and scalable testing

Qualifications

• 4–6+ years in personalization, experimentation/CRO, lifecycle/CRM, or digital optimization roles.

Responsibilities

• Own and manage the audience playbook across the organization.
• Build, QA, and govern audiences and segments in the CDP and personalization platform.
• Enforce governance standards to prevent personalization tech debt.
• Partner with CRM teams to enhance and optimize enterprise audience strategies.
• Translate strategy backlog into prioritized tests and personalization use cases.
• Run intake and triage for personalization requests from marketing, product, CX, and analytics.
• Document hypotheses, decision logic, targeting rules, and outcomes.
• Identify high‑impact personalization opportunities across the customer journey.

Skills

Personalization strategy

A/B testing

Multivariate testing

Lifecycle CRM

Analytics

Cross-functional comms

Tools

Optimizely

Adobe Target

Dynamic Yield

Salesforce Data Cloud

Segment

Sitecore

Zeta Global

GA4

Amplitude

Looker

SQL

Python

Job description

Upbound Group seeks a hands-on Personalization Specialist to turn strategy into measurable growth. You will own the audience playbook, build and govern audience segments in the CDP, and run experiments across web and app while ensuring governance, privacy, and brand standards.

Collaboration with CRM, marketing, and product is essential to accelerate value. The role emphasizes day‑to‑day execution, with no people management, focusing on shipping personalized experiences and scalable testing