Director, Growth Platforms — CRM & Promotions

Penn Interactive Ventures

California (MO)

Hybrid

USD 133,000 - 165,000

Full time

8 days ago

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Benefits offered by this job

Competitive compensation package

Educational reimbursements

Parental leave top up

Career progression mentoring

Job summary

PENN Entertainment, Inc. is seeking a Director of Product Management for Growth Platforms to lead the evolution of promotions, loyalty, CRM, and data capabilities across digital and retail experiences.

You will build a unified platform, partner with Marketing, and grow a team of Product Managers across promotions, retail, and data products. You will shape multi-channel growth, segmentation, and personalized experiences, working with Marketing, Engineering, Data, Analytics, and business leaders

Qualifications

8+ years experience in product management, including leadership experience.
Experience building data-intensive growth, marketing, promotions, personalization, CRM, loyalty, or customer data platforms.

Responsibilities

Define and drive the product strategy and roadmap for Growth Platforms across promotions, loyalty, CRM, customer segmentation, and marketing data.
Lead the development of a unified promotions and offers platform for multiple products, channels, and customer segments.
Build data and segmentation capabilities to understand customer behavior and create actionable audiences for personalized offers and experiences.
Partner with Marketing to evolve CRM and lifecycle marketing capabilities, enabling targeting, activation, experimentation, and measurement.
Develop shared growth capabilities for online and retail experiences and establish self-service capabilities for campaigns.