Director, Growth Platforms & Personalization

Embedded Shishya; United States; Remote; USD 133,000 - 165,000; Full time

Benefits offered by this job

Competitive compensation

Education reimbursements

Parental leave top up

Career progression & mentoring

Job summary

PENN Entertainment is seeking a Director of Product to lead Growth Platforms for promotions, loyalty, CRM, segmentation, and marketing data. You’ll own a unified promotions platform across digital and retail experiences and partner with Marketing to advance lifecycle marketing and audience targeting.

The role emphasizes building data capabilities, customer insights, and scalable platforms to drive growth for online and retail offerings.

Qualifications

• 8+ years’ experience in product management with 2+ years in leadership.
• Experience building data-intensive growth, marketing, promotions, personalization, CRM, or customer data platforms at scale.
• Strong understanding of segmentation, audience creation, and measurement.

Responsibilities

• Define and drive the product strategy and roadmap for Growth Platforms across promotions, loyalty, CRM, segmentation, and marketing data.
• Lead development of a unified promotions and offers platform across products and channels.
• Partner with Marketing to evolve CRM and lifecycle marketing capabilities and measurement.

Skills

Growth platforms strategy

Cross-functional leadership

Data-driven marketing

Customer segmentation

Experimentation & measurement

Tools

CRM platforms

Analytics tools

Job description

PENN Entertainment is seeking a Director of Product to lead Growth Platforms for promotions, loyalty, CRM, segmentation, and marketing data. You’ll own a unified promotions platform across digital and retail experiences and partner with Marketing to advance lifecycle marketing and audience targeting.

The role emphasizes building data capabilities, customer insights, and scalable platforms to drive growth for online and retail offerings.