Lead Product Manager, Personalization & Growth

Upside; New York (NY); Hybrid; USD 204,000 - 243,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Equity (ISOs)

401(k) program

Family planning programs + paid Par­e­

Unlimited PTO

Lunch reimbursement

Flexible work environment

Learning and Development stipend

Job summary

Upside is seeking a Principal Product Manager to own the personalized growth engine, translating a broad vision into a sequenced, launchable roadmap. You will shape data infrastructure, outreach channels, and incentive systems, driving cross-functional collaboration with engineering, design, data, and marketing to deliver measurable impact.

The role demands deep experience in scalable personalization, strong analytical chops, and the ability to influence senior stakeholders without direct

Qualifications

• 10+ years of product management experience in scale environments.
• Proven track record building personalization platforms or CRM systems.
• Strong quantitative and analytical skills with data-driven decisions.
• Ability to articulate complex details into strategic narratives.
• Excellent cross-functional influence without direct authority.
• Deep business sense aligning decisions to retention and revenue.
• Empathy for users and intuition of what motivates behavior.

Responsibilities

• Own strategy and roadmap for Upside personalized growth engine.
• Define requirements and prioritize backlog across the growth stack.
• Set success metrics and use data to guide prioritization.
• Drive multi-vertical network adoption with localized communications.
• Run rapid experiments to identify repeatable growth patterns.
• Collaborate with marketing to translate needs into product requirements.
• Lead cross-functional alignment across engineering, design, data, and marketing.

Skills

Product management

Personalization platforms

Analytics

Technical fluency

Cross-functional influence

Business acumen

User empathy

Job description

Upside is seeking a Principal Product Manager to own the personalized growth engine, translating a broad vision into a sequenced, launchable roadmap. You will shape data infrastructure, outreach channels, and incentive systems, driving cross-functional collaboration with engineering, design, data, and marketing to deliver measurable impact.

The role demands deep experience in scalable personalization, strong analytical chops, and the ability to influence senior stakeholders without direct