Director, Lifecycle Growth & Personalization

Gametime United; United States; On-site; USD 240,000 - 270,000; Full time

Job summary

Gametime is seeking a senior lifecycle marketer to own the CRM/retention strategy end-to-end, driving LTV growth across email, push, SMS, and in-app surfaces. You will transform lifecycle messaging from broad broadcasts to a true 1:1 experience.

You will partner with Product and Data Science to design personalized journeys, test new value mechanisms, and scale a lean, data-driven marketing engine across web and mobile.

Qualifications

• 10–14 years in lifecycle, CRM, or retention marketing, with consumer marketplace or app-first experience.
• Experience across both app and web customer experiences.
• Proven ability to build from 0–1 and make data-backed resourcing decisions.
• Hands-on with lifecycle/personalization platforms (Braze or similar).

Responsibilities

• Own LTV growth as the core metric across lifecycle channels.
• Deepen CRM with 1:1 personalization, timing, and channel optimization.
• Partner with Product and Data Science to shape the customer experience across CRM and product surfaces.
• Develop business cases for new value levers (referral, invitations) and run tests with MVPs.

Skills

Lifecycle Marketing

CRM Strategy

Personalization

Leadership & Coaching

Tools

Braze

Job description

Gametime is seeking a senior lifecycle marketer to own the CRM/retention strategy end-to-end, driving LTV growth across email, push, SMS, and in-app surfaces. You will transform lifecycle messaging from broad broadcasts to a true 1:1 experience.

You will partner with Product and Data Science to design personalized journeys, test new value mechanisms, and scale a lean, data-driven marketing engine across web and mobile.